The tablet market has proved a tough nut to crack for Android, with Google's OS having had nowhere near the impact it has enjoyed in the smartphone arena.
So it may well be a case of damning with faint praise, but Carphone Warehouse has announced that the Google Nexus 7 has taken just three months to become its best-selling tablet ever.
The Nexus 7 – manufactured by Asus – has proved a big hit in the UK since its launch over the summer, especially since its chief cut-price tablet rival in the US, Amazon's Kindle Fire, still hasn't gone on sale this side of the Atlantic.
Its most impressive achievement, however, is that together with Amazon's tablet it's made the 7in tablet form factor a feasible option, to the extent that Apple is now set to unveil the iPad mini alongside the full-size 9.7-incher that kicked off the whole tablet shindig in the first place a couple of years back.
“It’s impressive that this product is our biggest selling Android tablet,” Carphone Warehouse chief commercial officer Graham Stapleton said in announcing the news, “and it will be really interesting to see if other manufacturers will follow suit with smaller tablets over the coming months to spice up the Christmas period.”
While he failed to dish up any numbers, he says the demand for the Nexus 7 demonstrated that people's view of tablets, and what they are looking to do with them, is evolving.
“Looking at the sales of the Google Nexus tablet, it’s clear that there is a massive demand amongst our customer base for smaller tablets,” he said.
“We’re seeing a real shift in what customers are using their tablets for, with more and more watching content on the go. It’s now common to see people using their tablets during the morning commute or catching up on the day’s news in a local coffee shop, and smaller devices make it easier to handle."
Via The Telegraph