We can’t lie; we’re not enamoured with this whole let’s-launch-stuff-but-Krist-knows-when-it’ll-be-released nonsense, as pertains to the Google Nexus 6 and Nexus 9.
The UK appears to be behind when it comes to Motorola's Google Nexus 6 (it’s still “not available in your country” – not even to pre-order), and now Amazon says it’ll start shipping HTC's Google Nexus 9 in mid-December.
That’s the word over on, well, Amazon, where each model of the Google Nexus 9 – white or black, 16GB or 32GB, LTE or Wi-Fi – now has an estimated release date of December 15.
A thread on Reddit reveals a communication from Amazon’s customer service: "I've checked that for you and see that we are unable to confirm the reason for the delay in release date. However, it is based on the manufacturers decision, and the date mentioned by the manufacturer and supplied by the supplier."
Curiously, Google Play is sticking with the story: “Leaves warehouse by November 3” – that’s on both sides of the Atlantic.
Reading between the lines, HTC might be able to fulfil those pre-orders made through the official Google Play store, but it sounds like third-party retailers like Amazon will be several weeks behind.
Should the Google Nexus 9 release date fall back on Google Play, customers will inevitably feel irked by the whole thing.
And this is why you should only launch stuff when you have a concrete release date. No one was pointing a gun at Google’s head and saying: “WRITE A BLOG POST DECLARING THE NEXUS 6 AND NEXUS 9!”
Of course, the Google Nexus 9 launched - surprise, surprise - the day before the iPad Air 2, the difference being that the latter has been available to buy for several days. Say what you like about Apple, but they've got the launch/release thing down to a tee.