The GSMA and comScore have released their first monthly report detailing how UK mobile owners use web-connected apps, and it leads with the telling headline: “Google Owns 3 Out of 5 Top Ranked Apps”.
In April, 8.8 million (40%) of the 21.8 million mobile internet users in the UK accessed a web-connected app. Perhaps unsurprisingly, Google Maps was the most popular, with 6.4 million unique users.
Google managed to take fourth and fifth place too, with Google Mobile and stupidly-popular video streaming site YouTube. Here are the figures (unique visitors) for the top 5, y’all:
- Google Maps – 6.4 million
- Yahoo! Weather – 3.5 million
- Facebook – 3.4 million
- Google Mobile – 2.5 million
- YouTube – 2.4 million
More people use the Yahoo! Weather app than Facebook? Wow. I guess some Facebookers maybe prefer the mobile website to the app.
Further down the table, in a figure that says a lot about the state of our nation, 452,396 users took Talking Tom Cat online. That’s not far behind BBC News on 495,394.
Interestingly, a significant majority of traffic (65% to be exact) was attributed to iOS users. Android accounted for less than half of that, with 31%.