Google to pay Apple $1 billion to remain default iOS search engine in 2014?

Google to pay Apple  billion to remain default iOS search engine in 2014?Google and Apple have a helluva complex relationship, with the iOS 6 Google Maps fiasco making many a headline last year, and rightly so. That was some funny sh*t.

Continuing the notion of complexity, some guy at Morgan Stanley (Scott Devitt, to use his actual name) reckons Google might pay Apple around $1 billion in 2014 to remain the default search engine in iOS.

Scott’s figure is reached on a per unit basis. At $3.50 per unit in 2014, and with a projected 307 million iDevices sold, that’s circa $1 billion. Cripes.

Amusingly, back in 2009, $2 per unit and 41 million devices equated to just (ahem) $82 million.

Fire up Safari and tap the Search bar in the top right, and it’s Google that provides the results. Interestingly, said bar now reads ‘Search’, where it used to say ‘Google’. How friggin’ pedantic can you get?

“What’s the alternative?” you scream? Well, Microsoft is reportedly keen to get Bing on iOS devices, in addition to being the default search engine on Nokias and BlackBerrys.

Incidentally, I’ve been using the iOS Google Search app a lot recently, but I’m weird. The logic being - I guess - that most of the time I use my phone to browse, I’m googling something. Why am I telling you this? No idea. Bye.

via: TechCrunch

Read more about: iOS

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10 comments

Amin  Feb. 12, 2013 at 16:21

wont 99% of users just revert to google as soon as its available (such as the maps fiasco)

JanSt / MOD  Feb. 12, 2013 at 17:05

They do their research. The vast majority of web users do not change anything in their browser.
6 years ago, google paid Firefox 80 million per annum to be default search in the top right corner's browser search bar. That was before mobile search and advertising exploded, and the users of Firefox represented a fraction of today's iOS users.

Dougal1709  Feb. 12, 2013 at 17:17

Surely Google would only have to offer slightly more than microsoft. Where have they got this 1 billion figure from?

JanSt / MOD  Feb. 12, 2013 at 17:24

Made up?

AhmadCentral  Feb. 12, 2013 at 17:25

wont 99% of users just revert to google as soon as its available (such as the maps fiasco)

Nowhere near 99% mate,

The majority (and i mean majority) will just use what they're given.

JanSt / MOD  Feb. 12, 2013 at 17:27

wont 99% of users just revert to google as soon as its available (such as the maps fiasco)

Nowhere near 99% mate,

The majority (and i mean majority) will just use what they're given.


Dude, I just said that. You're (semi-) barred :p

AhmadCentral  Feb. 12, 2013 at 17:29

Like i ever read your posts... :p

Yeh i totally missed that, sorry haha.

JanSt / MOD  Feb. 12, 2013 at 17:39

Good gawd... the pope's out the house, and the heathens go wild :p

AhmadCentral  Feb. 12, 2013 at 18:23

http://25.media.tumblr.com/fdea15eb0d6e597032adf660cf3b8838/tumblr_mi46ixCMTl1rer5moo1_500.png

Amin  Feb. 13, 2013 at 11:48

normal people suck

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