Is Google Play closing the ‘monetization gap’?

Is Google Play closing the ‘monetization gap’?It’s no secret that iOS is where the money be at for developers; that's just the way it is. Back in April this year, we heard that Google Play brings in just 23 cents for every buck made on the App Store.

However, according to a series of lovely graphs, it looks like Google Play is slowly closing the gap on Apple’s App Store revenue.

The graphs appear over on Tech-Thoughts, and are based on data from App Annie, Distimo, Flurry, and VisionMobile.

The App Annie graph suggests app revenue for September 2012 was split around 60/40 in favour of the App Store. Back in April this year it was more like 70+/30-.

Meanwhile, the Flurry graph indicates Google Play’s ‘Revenue Per Dollar Generated on iOS’ creeping up slightly over the year.

It’s a similar story with the Distimo data, which looks at revenue for the top 200 apps, but while Google Play certainly appears to be catching up, the App Store is still miles ahead.

VisionMobile’s data is perhaps the most interesting, with Google Play’s monthly revenue per app supposedly surpassing that of iOS.

Of course, as Sameer himself concedes, the data is “highly subjective depending on the methodolgy of data collection”, so we’d recommend a wee teaspoon of salt.

Read more about: AndroidiOS

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Pondlife  Nov. 7, 2012 at 16:23

Impressive how dissimilar the data in the two graphs is, almost as if they don't mean anything.

JanSt / MOD  Nov. 7, 2012 at 18:27

hahahahaha :p


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