In-app billing was introduced to the Android Market – now Google Play – just over a year ago, giving developers the opportunity to rake in cash via virtual goods and that.
Fast-forward 14 months and Google Play is giving developers another way to monetise, namely subscriptions.
Google Play subscriptions are auto-renewing, and come in monthly and annual flavours. As with app and in-app purchases, Google Play will manage the transactions.
The subscription option is now available to all developers. We expect it’ll predominantly feature in magazines, but it’s also available for games.
Indeed, Glu’s Frontline Commando is one of the first apps to offer the Google Play subscription option. "We're using Google Play subscriptions to offer consumers a compelling value and a single currency which they can use across Glu’s most popular titles,” screams Niccolo de Masi, Glu’s CEO.
Google notes that in-app billing has been incredibly successful since its introduction just over a year ago. In fact, 23 of the 24 top-grossing apps use in-app billing, and the total revenue exceeds that of “traditional” up-front purchases.
via: Android Developers