iOS users are no strangers to in-app payments. The “freemium" model – giving away apps for free, with cheeky buyable content inside – is hugely popular with developers, particularly the likes of Zynga (the guys behind FarmVille).
Google has announced that its in-app payment API for web apps, discussed in detail at its I/O event in May, is now available. Yay. I suppose.
Developers must be members of Google Checkout, which in turn allows customers to buy in-app content with their Google accounts without leaving the app.
The real draw for developers is that Google takes a modest 5%. Apple, on the other hand, grabs a whopping 30%.
In other news, in-app payments won’t be coming to Windows Phone 7 just yet. It was hoped that the feature would be introduced with Mango, but that won't be the case.
In-app payments are possible with Windows Phone 7's Xbox Live title Beards & Beaks, however the feature is still unavailable to 3rd party developers.