In the world of mobile browsing, there’s nothing more annoying than entering a site only to find that it’s not supported. “Mother fugging son of a cult!” is just one possible permutation of resulting expletives.
In a neat twist, your Google search will now warn that a site mightn’t work before you click, adding seconds to your life and avoiding unnecessary frustration.
That’s the official word from the World’s Most Popular Search Engine, conveyed in black and white on the Google Webmaster Central Blog.
“A common annoyance for web users is when websites require browser technologies that are not supported by their device,” writes the big G. “When users access such pages, they may see nothing but a blank space or miss out a large portion of the page's contents.”
The proverbial finger is pointed squarely at Adobe Flash, which was abandoned by Android as of Jelly Bean Android 4.1, and of course isn’t supported by iOS.
An example error message looks a little somethin' like this: “Uses Flash. May not work on your device.”
Still, that’s not to say you can’t “Try anyway”; Google is merely giving you a heads-up.
Google kindly provides a whole bunch of linky stuff pertaining to best practices, and suggests that “making websites that work on all modern devices is not that hard”. You lazy bar stewards.