One of the big stories to come out of this year’s Worldwide Developers Conference (WWDC) was the news that Apple will use its own Maps app in iOS 6.
It’s a pretty big dealio, and as such you’d be forgiven for wondering: ‘How will Google react?’ Well, the cost of the Google Maps API for high-volume users has been cut by a whopping 87.5%.
The Google Maps API is – and will remain - free for the majority of users, but last year Google started charging high-volume, profit-making sites in the amount of $4 for every 1,000 page loads.
Now, two weeks after WWDC 2012, that cost has been dropped to just 50 cents.
A post on Google’s Geo Developers Blog explains: “We’ve been listening carefully to feedback, and today we’re happy to announce that we’re lowering API usage fees and simplifying limits.
"We're beginning to monitor Maps API usage starting today, and, based on current usage, fees will only apply to the top 0.35% of sites regularly exceeding the published limits of 25,000 map loads every day for 90 consecutive days."
Apple isn’t the only one to move away from Google Maps of late. At the end of February, a blog post from foursquare revealed that it was jumping ship to OpenStreetMap.