Sort of giving credence to the former notion, we’re told that Google is throwing a whopping $500 million marketing budget at the Moto X. Cripes.
That’s the story according to The Wall Street Journal, with “people familiar with the matter” saying the budget could in fact extend “upward of $500 million”.
Interestingly, that’ll supposedly encompass the US and overseas markets “including Europe”. Yesterday we were blabbering on about the possibility of a Nexus 4-style budget Motorola phone for Europeans – instead of the Moto X.
As such, all four US networks are said to be behind the Moto X. They’ve also been wooed by the lack of bloatware, and the fact that the Moto X can be customised in terms of colours.
As for Moto X price, it’ll be “comparable to its competitors” including the iPhone 5 and Samsung Galaxy S4, so expect to pay around £500 for the Moto X at launch.