Leaving aside issues of cash and profitability, you can't really see how Motorola is any better off having been gobbled up by industry giant Google.
In fact, if anything the company's standing seems to have dropped since the $12.4bn buyout, and there still doesn't seem to be any kind of coherent strategy in place – or not to the extent that Google will tell us anyway.
But with the deal having finally been wrapped up in May, we're finally getting a hint of what Google has in mind for its new plaything, and the first step isn't a surprising one: cuts.
The New York Times is reporting that major restructuring will result in a full 20% of Motorola's workforce being shown the door, mainly in the US but also in Asia and India, while R&D spending cutbacks are also planned for Moto's Chicago, Sunnyvale and Beijing centres and a full third of the company's 94 offices worldwide are to close their doors.
This follows a 40% cull in the company's vice-presidents (surely one of the biggest cash drains in any large corporate business).
New Motorola boss Dennis Woodside says the streamlining is part of Moto's efforts to move away from entry-level devices and focus its efforts on “a few cellphones instead of dozens” – though whether that's a voluntary shift or the result of pressure from Google he doesn't say.
He did insist that Motorola remains and entirely separate entity that makes its own decisions, but while it's easy to say that on paper, Woodside's own past as a senior Google exec suggests there may be plenty of space between the lines here.
It also means he probably has a better take than most on just why Google chose to buy Motorola in the first place, and he makes an interesting point on the subject:
“The Google business is built on a wired model, and as the world moves to a pretty much completely wireless model over time, it’s really going to be important for Google to understand everything about the mobile consumer.”
So will Moto's new strategy work? Time will tell. From LG to Nokia, and Sony to HTC, we've seen a good few of these “refocusing” efforts over the past couple of years – mainly because (just as is the case with Motorola) things haven't exactly been going swimmingly.
And what we've seen is that it doesn't actually matter all that much. Whether it's high-end powerhouses or cheap-as-chips bargain hunters you focus on, a truckload of models or just a few, it's the handsets themselves that count. If they're good, people will buy them – that's all there is to it. The rest is just PR posturing.