Google's ICS launch proof of reduced tablet ambitions say sources

Google's ICS launch proof of reduced tablet ambitions say sourcesAndroid may have conquered the world of smartphones, but when it comes to tablets the iPad still reigns untroubled as the overwhelmingly dominant market leader, with most Android tablets so far having been a disappointment.

And despite the big song and dance Google has made about Android 4.0 Ice Cream Sandwich (ICS), several leading PC vendors point to the new platform's launch as proof that Google knows the status quo isn't going to change any time soon.

A lot of the appeal of ICS is that it brings smartphones and tablets back onto a single platform, which considering tablets were the ones that broke off with the release of Android Honeycomb, has been assumed by many as being mainly a plus point for tablets, not smartphones.

But a lot of the better new features of ICS, particularly from an interface point of view, have actually been taken directly from Android Honeycomb anyway, and so it's actually smartphones that benefit the most.

And as DigiTimes has pointed out, PC vendors are already concerned that the overwhelming focus on the Samsung Galaxy Nexus smartphone at the new OS' launch through the week is indicative of where Google is allocating its resources given how little success Android has had in the tablet arena.

The Taiwanese newspaper's sources are predicting that Google may be looking to cut its losses on the tablet front, accepting that Apple is likely to push even further ahead of the competition when the iPad 3 launches in the new year.

Read more about: Android

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jsimpca  Oct. 22, 2011 at 01:52

That fact that Android has stolen almost 26% of the tablet market from Apple in less than 1 year is proof that the platform is successful. This time last year, Android had 0% market share. Android is outselling Iphones and it will eventually overtake the Ipad as well.

JanSt / MOD  Oct. 22, 2011 at 14:41

Android needed how many tabs to reach that figure compared to Apple's one/two iPads?
And of those 26% how many are budget devices? Do you have figures?

corgi74  Oct. 22, 2011 at 15:26

Apple has sold 45,000,000 iPads. Andy Rubin says there are 6,500,000 Android tablets 'out there' (doesn't say sold or shipped) of which approx half are Honeycomb. When I went to school that wasn't 26% or anywhere near it.
People can go on about Flash and open systems all day long but it's range and quality of apps sell tablets and that is one race the iPad is winning.

JanSt / MOD  Oct. 22, 2011 at 16:43



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