Not content with recording its first-ever quarterly loss and chalking up two straight years of dwindling revenue, Taiwanese manufacturer HTC, clearly keen to nosedive into the ground, has another winner of an idea.
We’re told that HTC is working with Amazon to release not one, not two, but three different Amazon smartphones.
That’s the story on The Financial Times with credit going to anonymous “people familiar with the project”.
One source says that one of the three HTC Amazon smartphones is at “an advanced stage of development”, though another warns that the cyber-retailer has a habit of changing schedules, or – worse still – might decide not to release the phone at all.
We’ve questioned the logic behind an Amazon smartphone before. The Amazon Kindle Fire at least makes sense; the device is sold super-cheap with the unspoken agreement that the user will spend a fortune on content. But a smartphone? In an industry utterly dominated by Apple and Samsung?
And lord knows how HTC fits into the equation. It’s like a step back to the days when it made stuff for other people. Mind you, things are pretty freakin' bad.
For what it’s worth, HTC declined to comment on Amazon specifically, but marketing guy Ben Ho says: “We have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands."