So what happened to the Amazon smartphone?

So what happened to the Amazon smartphone?In the run-up to Amazon's big launch event through the week, one of the hottest rumours doing the rounds was that the Big A would announce a smartphone to go with its second-generation Kindle Fire tablets.

That didn't happen in the end, so does that mean Amazon doesn't have designs on the smartphone market after all? We're not altogether sure, to be honest.

What is clear, however, is that Amazon is in the mobile hardware business to stay. Thursday's launch event saw the company's tablet range expand from the 7in Kindle Fire base model to also include a higher-specced Kindle Fire HD in both 7in and 8.9in variants.

And speaking to AllThingsD, Amazon CEO Jeff Bezos promised it planned to diversify its product range even further, though “not any time soon”. He wouldn't be drawn any further on the subject, saying it would be “premature” to talk of the company's plans at this stage.

That's not giving very much away, but with Thursday's launch event making it clear that Amazon sees mobile devices mainly as content vehicles, applying the Kindle Fire model to a smartphone-sized device makes a lot of sense.

In hindsight we were never likely to see a prototype Amazon phone on Thursday as the rumours had been suggesting, It would have watered down the impact of the new products that were being unveiled on the night, and robbed the device of its own moment in the spotlight down the line, not to mention alerting Amazon's rivals as to just what it was up to.

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6 comments

JanSt / MOD  Sep. 8, 2012 at 12:18

The chances of me buying an Amazon phone are about the same as me buying food from Donald Rumsfeld ***cough***Aspartame*** Good Morning, also :)

Pondlife  Sep. 8, 2012 at 12:42

Bet you've said the same about windows phone before too and that looked possible for a while. ;)

Not sure their limited version of android would work as well on phone, more communication driven and slightly less content.

Though what happened to the link up with Nokia for maps too? It was talked about last week, but no mention of maps on Fire nor gps for that matter. Could mean that they are still getting the necessary apps in place for a phone still. Certainly the Nokia maps on Amazon app store currently wouldn't cut it.

JanSt / MOD  Sep. 8, 2012 at 12:59

I have been lying about WP being "possible" :p
And anyway: Amazon are a whole different kettle of fish

TJ Skywasher  Sep. 8, 2012 at 17:19

Message deleted by TJ Skywasher

JanSt / MOD  Sep. 8, 2012 at 20:03

Who'd want an Amazon phone full of ads anyway?!

Indeed. Would you want Amazon to have access to your phone's content? Your address book? Your video collection? Your un-purchased ebooks???
And why buy a phone from a company selling books and Hello Kitty pencils? Why not go crazy, and buy one made and designed by an electronics company?

Pondlife  Sep. 8, 2012 at 20:55

And why buy a phone from a company selling books and Hello Kitty pencils? Why not go crazy, and buy one made and designed by an electronics company?

I can see where you are coming from but maybe because they've definitely put out a better 7" tablet hardware wise at a better price than any of the electronics companies have so far and might be able to do so with phones.
I wouldn't because of the software like most of your issues but I can see many people not being as bothered by that, maybe ones that buy ebooks rather than your un-purchased ones. ;)

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