It’s not like I hadn’t made the association, but reading or writing about the Asus Transformer Prime tablet doesn’t necessarily conjure images of the late Optimus Prime.
One company who definitely can’t get over the Transformer Prime’s name, however, is Hasbro, and the toy manufacturer has subsequently decided to sue Asus.
We’ve already had the Asus Eee Pad Transformer, a whole range of Optimus goodies from LG, and then there’s the HTC Prime. All fairly innocent names independently, but combine two of ‘em and we’re into dangerous territory.
In a statement to PaidContent, Hasbro explains: “Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.”
Would anyone really buy an Asus Transformer Prime simply because of a vague and entirely unofficial association (in name only) with Optimus Prime? I could understand if the tablet was red, blue and silver, but come on.
The lawsuit was filed in Los Angeles last week. If Hasbro gets its way, we imagine Asus will opt for a significantly less controversial name, like the Eee Pad Transformer 2. Yawn.