Everybody hates Steve

Everybody hates SteveThe big news this week was probably the launch of the iPad 2. I settled down to watch the action on Wednesday evening, and was firmly prepared to turn my nose up at the new device. Until Steve Jobs popped out.

Anti-Apple sentiment is typically directed towards Steve, which makes sense given that he’s the CEO and largely the face of the company. I’m far from being an Apple fan boy, but I find it hard to hate a man with glasses, and harder to still to hate a bespectacled man in poor health. It was genuinely good to see him looking so well.

With Steve back, I found myself becoming vaguely excited. "We've been working on this product for a while, and I didn't want to miss it," explained Jobs. Wow. This must be good.

So you can imagine my disappointment when I discovered all they’d done was bung in a couple of cameras and add HDMI out support. Meh. But wait! Those covers. Steve spent an insane amount of time discussing them; it was like one of those Family Guy jokes that intentionally goes on waaay too long. “We designed the case right along side the product. It’s not a case – it’s a cover.” Surreal.

They spent a lot of time demoing the new Garage Band too. Loads of people seemed to think the behind-the-drumkit view was something entirely original and innovative, but as a musician who has dabbled in home recording, I’ve seen it loads of times before. Check out Addictive Drums, for example.

But that’s part of Apple’s thing. They don’t always claim what they’re doing is new or groundbreaking or technically superior or whatever, they just let people think it. The iPad wasn’t the first tablet on the market, for example, but they never claimed otherwise. In that sense, you really can’t blame them. It’s not Steve’s fault people are silly.

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6 comments

Bradder  Mar. 6, 2011 at 13:25

But it is Steve Jobs fault for sometimes coming across as arrogant at times, especially of rival products (i.e. the amount of different apps available for Ipad which has been out over a year compared to Honeycomb products thats not been out more then a month was just embarrassing really) it gets up peoples noses.

lambalot  Mar. 6, 2011 at 15:10

I hate Steve Jobs too, Apple and the fanboys that make love to their iphones/ipods/ipads thinking that its the best tech out there.

JanSt / MOD  Mar. 7, 2011 at 12:22

You have moved me back to health from a nasty flu, Lewis.
What could be more uplifting than positive news about a billionaire's health?
All those whiny work drones in Foxconn's sweatshops should glimpse this and blush in shame.
Now I want to see Jobs participate in CBS' Survivor 23 - 39 days with just a pot of rice and an iPhone's antenna to call for help ;)

I too don't wish him anything bad. After all, it's just life, dude.

000secrets  Mar. 9, 2011 at 10:14

Absolutely love the way you write your articles..keep up the good work!!!Makes me laugh in wintry london mornings!!!(_;)

ballsdeep  Mar. 12, 2011 at 20:00

Do you also write for Phones4u? Because there's a guy who does their tech news who sound awfully similar to you Lewis (if that is indeed your real name).

lcurdie / MOD  Mar. 13, 2011 at 23:05

Hmm, I wonder if you mean Dean Quinn. Unless a Fight Club-style twist is on the cards, we're very much two different people.

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