Hirai: Sony content with low profile in US and China for now

Hirai: Sony content with low profile in US and China for nowSony never does things the easy way. As Sony Ericsson it kept on going with Symbian feature phones way longer than it should have, then created further headaches for itself by buying out Ericsson and pulling the whole shebang back under Mother Sony's corporate umbrella over in Japan.

Now, incredibly, Sony's latest mobile plan seems to involve deliberately not focusing on either the US, probably the world's most important smartphone market, and China, the fastest growing one.

That's according to new Sony CEO Kaz Hirai, who says Sony instead plans to focus on its traditionally more successful markets in Europe and Japan, which make up 60% of its smartphone sales.

“Those two are the most important areas for us and we'll put substantial resources there. But not yet for the US and China,” Hirai said on Friday, according to Reuters. “It's not realistic to try to do everything at once. In the US we'll start gradually.”

It's a bit alarming to hear Sony has yet to “start” in the US, but maybe Hirai means start with Sony's clearly amped-up smartphone push that has produced the likes of the Xperia Z1 and Xperia Z1 Ultra in recent times.

Whatever, we're just happy to be in the “right” group here in the UK this time around (*ahem* Motorola *ahem*).

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AhmadCentral  Oct. 14, 2013 at 19:19

I agree with Kaz. Ever since he's been at the helm he's made all the right decisions.

Sony has certainly grown in Europe in Japan over the past year with the Xperia series. The Z was a big success for Sony in Europe.


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