Apple fans are nothing if not optimistic. Not only have they managed to talk themselves into believing there are two new iPhones on the way, but many have also been insisting we'll soon be seeing the launch of the iPad 3 too.
Well, things are still looking good on point one (unless the iPhone 4S and iPhone 5 are actually the same device, which remains possible). But it's now looking all but certain there won't be any fresh tablet action this side of the new year.
It all started with the arrival of the iPad 2 and its mediocre spec bump, particularly in terms of the screen resolution staying unchanged at 1024 x 768.
At the time there was speculation that Apple, facing with serious component shortages, had deliberately decided to draw a line in the sand and settle for a lower spec than it was hoping for to get the iPad 2 out the door vaguely on time, and would redouble its efforts and surprise us with a third-gen slate with fresh wow factor later in the year.
Well, that point is pretty much here and the iPad 3 looks very much as if it won't be. Not yet, anyway.
So says JP Morgan analyst Mark Moskowitz: “In recent months, there has been rising investor speculation that a new iPad 3 would be launched for the holiday season,” he reckons. “[But] our latest research continues to indicate that there is no such device slated for production this year.
“There are prototypes in the supply chain related to the next-generation device, but our conversations with industry participants suggest that a new device will not be available until sometime in calendar 2012.”
And fair play, too. Despite the odd grumble about the spec, such is the build-up of hype ahead of Apple launches that some fans will always be slightly disappointed by the end product, and there's certainly been no shortfall in sales performance, so why would Apple rush a new model out the door?
This way we'll at least hopefully avoid a repeat of the stock shortages that came with the iPad 2's launch. Although knowing the seemingly insatiable desire for everything that arrives with the Apple logo on it, we wouldn't bet on it.