The tablet news has been dominated by Apple’s iPad 2 this week, but HP and BlackBerry have spiced things up a notch with some tablet-related verbal brawling. Fight! Fight! Fight!
BlackBerry’s PlayBook has a 7in screen, so it’s almost 3in smaller than HP’s TouchPad. However, side by side, the two devices look like siblings, and that hasn't escaped the attention of HP.
Jon Oakes, director of product marketing for HP’s TouchPad, told Laptop:
“From what we’ve seen in the market, there are some uncanny similarities. It’s a fast innovation cycle and a fast imitation cycle in this market, so we just know that we have the creative engine here to continue to build on what we have, and we’ll keep innovating, we’ll keep honing and those guys hopefully will continue to see the value in it and keep following us by about a year.”
Oooh, a cheeky little dig there from Jon. So what does Blackberry have to say? Speaking to Laptop again, Jeff McDowell, senior vice president for business and platform marketing at RIM, said:
“I feel that we set out from the ground up to define a user experience that we felt would delight our customers, and we landed in a place that may look like other competitive devices.
“You know, cars over time end up looking a lot alike because you put them through a wind tunnel, and when you’re trying to come up with the best coefficient to drag ratio, there’s one optimized shape that gets the best wind resistance, right? Well, when you’re trying to optimize user experience that juggles multitasking, multiple apps open at once and on a small screen, you’re going to get people landing on similar kinds of designs.”
Fair point, Jeff. At least neither of them is using bloody Android.