HTC backtracks on bundled Beats headphones idea

HTC backtracks on bundled Beats headphones ideaWell, that lasted long, didn't it? HTC has decided it won't be continuing with the idea of bundling a pair of high-end Beats headphones with its handsets – despite initially claiming it would provide a much-needed point of differentiation over its rivals.

The company will still use the Beats audio technology on the handsets themselves, but for now it looks like the old status quo of bundled headphones being a load of rubbish is once again safe.

HTC spent $300m in purchasing a majority stake in Beats Audio in the second half of last year, suggesting audio lovers were about to be given the kind of special treatment most mobile makers typically don't really bother with.

However, HTC product executive Martin Fichter has told CNET in the US that early trials of supporting the Beats audio software with a pair of bundled headphones for certain handsets would now be stopped.

“An accessory like the headphone doesn’t factor in when someone is buying a smartphone,” Fichter said. “If they want a Beats headphone, they’ll buy it directly.”

Or to put it another way: if you're into music, chances are you already have a decent pair of headphones and don't need another pair, so the fact that a certain phone has a set in the box would actually count as a reason NOT to buy it – which probably isn't what HTC is aiming for.

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9 comments

matt101101 / MOD  Apr. 9, 2012 at 13:28

The only reason I'd ever have bought an HTC phone with bundled Beats headphones would be to sell the overpriced and terrible sounding headphones to get an easy £50 off the price of the phone.

matt101101 / MOD  Apr. 9, 2012 at 13:30

bundling a pair of high-end Beats headphones with its handsets
What's that...? Oh, it's the sound of Bang & Olufsen's engineers laughing at the idea of Beats Audio being "high-end".

LOL

Pondlife  Apr. 9, 2012 at 13:37

for now it looks like the old status quo of bundled headphones being a load of rubbish is once again safe.

It was safe anyway.

JohnnyUtah  Apr. 9, 2012 at 14:24

for now it looks like the old status quo of bundled headphones being a load of rubbish is once again safe.

It was safe anyway.


do they make Status Quo sound better?

killieguy  Apr. 9, 2012 at 14:46

for now it looks like the old status quo of bundled headphones being a load of rubbish is once again safe.

It was safe anyway.


do they make Status Quo sound better?


pfft they aren't miracle workers

Pondlife  Apr. 9, 2012 at 15:11

Only if you cut the cables.

Treab  Apr. 9, 2012 at 16:48

for now it looks like the old status quo of bundled headphones being a load of rubbish is once again safe.

It was safe anyway.


do they make Status Quo sound better?


pfft they aren't miracle workers


but what about this gem?

Youtube baby yeah

Bloody spam filter... catches me but not some fraudulent douche from china..

killieguy  Apr. 10, 2012 at 10:43

for now it looks like the old status quo of bundled headphones being a load of rubbish is once again safe.

It was safe anyway.


do they make Status Quo sound better?


pfft they aren't miracle workers


but what about this gem?

Youtube baby yeah

Bloody spam filter... catches me but not some fraudulent douche from china..


every time i hear that song i can't stop laughing at how bad it is. id say status quo are about on par with that

iampav  Apr. 15, 2012 at 22:01

I can confirm that the earphones bundled with the One X are bobbins. I am not happy that earphones from HTC don't even have the ability to stay in said ears for their phonic functionality!

The beats link up, whilst a bit overcooked, seemed to add a bit of justification to the mark up on new phones.

For now, I'll stick to my earbuds and continue to miss calls whilst I bemoan the lack of a decent set of cans which also pack volume control and good handsfree functionality.

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