Seems like HTC is leaning more to calling it the HTC Bass once it finds its 4.7-inch screen-wielding way onto the market, a nod to the Taiwanese firm's new-found love of all things music thanks to its Beats acquisition.
Back to that in a minute, though. First things first – even if it's not going to be called the Runnymede, and even though that's a bizarro name in the first place, we're getting a bit tired of people being unable to get the name right. It's not Runneymede, Runnymeade or Runnymead.
It's the name of the place where old King what's-his-face signed Magna Carta back in 1200 and something. In other words they've been spelling it pretty much the same way for quite a good few years now, so it shouldn't be that difficult to get right.
Now that we've got that out the way, back to the Bass, as it were. It's online retailer Handtec that's taking the lead on the renaming theory, labelling it the bass in a pre-order page that sadly doesn't actually come with a price.
And in fact it now doesn't even come with a page, either. Head to the original link and you'll find the device has now been labelled yet again as the HTC TBC. And a hastily removed page is, as we all know, is as good as confirmation that a rumour is 100% fact, or it could mean that Handtec is even more confused than all those people spelling Runeymeed wrong.
But it's clearly the same phone – there aren't too many other HTC phones around with a 1.5GHz processor, 4.7-inch screen, 16GB of on-board and Android 2.3.4 Gingerbread – though with so many upcoming HTC handsets zinging about right now that's almost a surprise.
The Bass name supposedly ties into the handset having a Beats logo on board, which comes on the back of HTC buying a 51% stake in Beats Electronics last month and promising to shoe-horn its audio smarts into new HTC devices.