It never really did seem like a marriage made in heaven, and now it's over: after a troubled two-year partnership, HTC has sold its remaining stake in Beats Audio back to the headphone company.
The Taiwanese handset maker is $265m better off for offloading its 25% share, with Beats Audio reportedly looking for new investment to help fund ambitious expansion plans away from the mobile space.
It was August 2011 when news reached us that HTC had laid down a massive $500m for a controlling stake in Dr Dre's audio plaything, and was promising higher-spec branded headphones in the box with new HTC handsets.
But higher spec invariably means higher cost, and HTC decided to scale back its plans and instead just provide Beats Audio software – though it still talked up the specialist audio angle any time it could, and made sure the BA logo got plenty of visibility too.
Then a year ago it decided to offload half its stake back to Beats Audio, and probably the only real surprise in hearing it's now relinquished the remainder of its share is that it's taken this long to happen.
Needless to say, HTC says it will “continue to partner [with Beats] as future opportunities arise”, but all things considered we're not exactly holding our breath on that one.