We're always a little cautious about consumer technology targeted specifically at women, as all too often the only thing setting it apart from more “manly” gadgets is a more feminine name colour scheme – i.e. pink.
But into that slightly patronising breach has gone HTC with the suitably girly Bliss, which its maker claims is the first Android smartphone designed specifically for the fairer sex.
And fair play to HTC, the Bliss seems to be more than just an ordinary phone that's been given a girly makeover. According to Thisismynext, the upcoming handset is a low-to-mid-range Android campaigner featuring a slender build and a greenish-grey rubber back.
There's no front-facing camera, just a rear snapper, which we presume is to help keep the overall bulk down.
On the software side, HTC delves quite deeply into the world of stereotypes in loading the Bliss up with apps dedicated to shopping, counting calories and the like, while bundled accessories are set to include a charm indicator – a bracelet that lights up when you have a call or message incoming – along with a wireless charging dock with a matching Bluetooth headset, and in-car speakers that can attach to the sun-visor and accept voice commands.
The Bliss is supposedly being lined up to launch in the US on the Verizon network, but we're hopeful that our UK ladies will be able to pick up their own piece of gender stereotyping too in due course.