The HTC One is the company's most successful smartphone release for a long time, and after some lean times lately it could do with some of the One magic rubbing off elsewhere in its product range.
Like in its Windows Phone lineup, perhaps? NeoWin is suggesting just that – that HTC is planning a Windows Phone handset based strongly on its latest Android superstar.
Just how closely, though, isn't clear – we're told it won't just be a WP rehash of the One, and will look “familiar but not identical”.
NeoWin's source talks of a display in the 4in-5in bracket, which isn't much help as that covers most top smartphones these days.
So where does the link to the HTC One come in? Mostly, it seems, from the use of an all-metal chassis and the (likely) inclusion of an UltraPixel camera like the Android flagship. Beats Audio sound will be on board as you'd expect.
The unnamed insider suggests it will be Windows Phone 8 GDR3 running the show, which suggests a release towards the end of the year. And with GDR3 opening the door to quad-core processors and 1080p displays, expect both to be on board HTC's next stab at Windows Phone supremacy.
Sounds decent enough, but let's not forget that by then we'll have a new iPhone (or iPhones), Nokia's own GDR3 offerings, plus a steady stream of well-appointed Android handsets too.