As we all know, the headphones you get bundled with phones are rubbish. But hopefully that could be about to change – at least when you buy an HTC phone, anyway.
That's because HTC has splashed the cash and bought out Beats Electronics, they of the Beats by Dr Dre headphones line, apparently spending $500 million for a controlling 51% stake.
So what's the Taiwanese tech firm doing dropping half a million US on the audio tech firm – surely it's not just about sticking a higher grade of headphones next to new HTC smartphones in their boxes? Well, not entirely, but for the most part yes.
HTC boss Peter Chou says HTC will now be able to “provide customers with unbeatable sound”, while Beats International chairman Jimmy Iovine put things in more artistic terms:
“For Beats by Dr Dre this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”
Now if they could just work out how to clean up the destruction of audio caused by being on the Tube while listening to your tunes, that would be great. In the meantime, those Beats-infused HTC phones will be hitting the shelves from the Autumn.