HTC cutting its losses, pulling out of US tablet market

HTC cutting its losses, pulling out of US tablet marketThe tablet market has changed considerably over the past 12 months, with the Apple iPad still going great guns but a second successful niche having emerged at a much lower price point, as represented by the Amazon Kindle Fire and Google Nexus 7.

So what does that leave for everyone else? Very little, ultimately – a realisation HTC has clearly arrived at all on its own, having now decided to pull out of the US tablet market altogether.

It's only the US for now, and HTC's higher profile this side of the Atlantic means things are probably less marginal here – for the time being, anyway.

Discussing the decision, an HTC spokesperson delivered an impressive early attempt at revising history: “HTC is pleased with the results of our first foray into tablets – the HTC Flyer, EVO View 4G, and HTC Jetstream – and like any products in the mobile space that were released some time ago, our tablets have run through their planned lifecycles.”

The problem is that soundbite stops half a sentence short of delivering what we suspect would be the real bottom line on why HTC is stepping back from tablets: “and we only sold 12 of them”.

Well, maybe not 12, but still, with both the premium and budget ends of the tablet market so ably covered right now, and by devices that offer far more than simply a piece of OEM hardware running an OS fully available to others, which is what HTC brings to the table.

And for HTC, read many other Android OEMs currently sitting on the fringes of the tablet market, offering – frankly – very little. The tablet bubble seems to have popped, and outside of a handful of key contenders it's looking very bleak indeed for the rest.

Via TechRadar

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9 comments

JanSt / MOD  Oct. 11, 2012 at 19:33

Tesco (!) here in Buttsend, Ireland sell the Samsung Galaxy Note 10.1 for €349... That is quite a pricedrop.
I really don't think there is a tablet market. At all.

jaybear88  Oct. 11, 2012 at 21:30

I actually had a play with a Flyer instore and it was... awful, nothing else for it except, awful. It lagged beyond belief and I can't for the life of me figure out why it was so bad, especially considering the amount of people on forums saying how great they are.

JanSt / MOD  Oct. 11, 2012 at 21:34

I actually had a play with a Flyer instore and it was... awful, nothing else for it except, awful. It lagged beyond belief and I can't for the life of me figure out why it was so bad, especially considering the amount of people on forums saying how great they are.

Dito... I actually thought any Archos tab was better (considering the original asking price).
And Archos are actually quite good when it comes to software updates.

Pondlife  Oct. 11, 2012 at 23:44

Didn't realise they'd done more than just the flyer.

Pondlife  Oct. 12, 2012 at 00:18

Tesco (!) here in Buttsend, Ireland sell the Samsung Galaxy Note 10.1 for €349... That is quite a pricedrop.
I really don't think there is a tablet market. At all.


Blimey when I looked earlier in the week they were still £399 in Tesco here. Could this be a first, something cheaper there?!

Well it's dropped to £398 on tesco direct. Hmm

socialjeebus  Oct. 12, 2012 at 11:54

Mmmm, tablets, to me at least seem to me to be the new netbooks. Whilst I'm not against dropping 200 quid or so, for the price of some tablets (post 350 quid) then I'm not really interested as there's nothing beyond a bigger screen that they offer over my phone.

Slate PC's though:

http://www.engadget.com/2012/08/29/samsung-announces-series-5-slate-series-7-slate/

Once Slate PC's become more competitively priced (I'm looking at Samsung here! Especially the new Slate 7) then I'm in. All I'm waiting for is one with a decent, dedicated graphics card/chip. And now that my other brother-in-law works for Samsung I'll at least get a decent discount.

JanSt / MOD  Oct. 12, 2012 at 12:16

Tesco (!) here in Buttsend, Ireland sell the Samsung Galaxy Note 10.1 for €349... That is quite a pricedrop.
I really don't think there is a tablet market. At all.


Blimey when I looked earlier in the week they were still £399 in Tesco here. Could this be a first, something cheaper there?!

Well it's dropped to £398 on tesco direct. Hmm


Weird. NOTHING is ever cheaper here o_O

Pondlife  Oct. 12, 2012 at 23:48

Tesco (!) here in Buttsend, Ireland sell the Samsung Galaxy Note 10.1 for €349... That is quite a pricedrop.
I really don't think there is a tablet market. At all.


Blimey when I looked earlier in the week they were still £399 in Tesco here. Could this be a first, something cheaper there?!

Well it's dropped to £398 on tesco direct. Hmm


Weird. NOTHING is ever cheaper here o_O


£398 in store too. :(

JanSt / MOD  Oct. 13, 2012 at 07:01

odd, that... but I checked - they do mean €359 LOL It's €449 across the road in Argos.

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