HTC’s downward spiral continues unabated, with the Taiwanese firm apparently racking up its first-ever quarterly loss and revenues on a two-year slump.
Clearly making the world’s sexiest handset, the HTC One, wasn’t enough to turn things around, but now we’re told it has another plan to win back the masses, specifically: releasing handsets with both Android and Windows Phone on ‘em.
That’s the word according to Bloomberg, which credits “people with knowledge of the matter… who asked not to be identified” yadda yadda yadda.
The sources say Microsoft approached HTC with the mutually beneficial plan, the idea being that Windows Phone’s market share would get a much-needed boost as people flock to HTC’s dual-boot handset.
While no decision has been made, we’re told that Microsoft has offered to reduce – or possibly even waive – the Windows Phone license fee.
What do you think? A stroke of genius, or a move of utter desperation from two ailing giants?
We can’t help but wonder why Microsoft would approach HTC of all manufacturers, what with its dwindling market share 'n' all. A dual-boot phone from Samsung would potentially shake things up, but Sammo ain’t exactly struggling.
The larger problem is that Apple and Samsung consume almost all smartphone profits at the moment. It seems unthinkable now, but HTC was, at one point, the number one smartphone manufacturer in the US.
But hey, there was a time when the smartphone market was dominated by Nokia and BlackBerry. Look at them now…