HTC still confident of turnaround as Chinese OEM vultures circle

HTC still confident of turnaround as Chinese OEM vultures circleWhat an absolutely bizarre few years for Taiwanese manufacturer HTC. It cast off the shackles of carrier branding and made a name for itself by being Quietly Brilliant, briefly held the top spot in the US, and now it’s being tipped for sale on account of poor performance. Phew.

Printouts from high-powered speculation devices say we should expect HTC to go to Lenovo, Huawei or ZTE in China, but by the sounds of it, the Taiwanese won’t yield until they’re all out of options.

It’s Bloomberg reporting on the possibility of HTC sale action, fuelled by words from Sanford C. Bernstein & Co.

“They continue to produce the best phones of the industry,” suggests analyst Pierre Ferragu, shortly after the HTC One picked up the award for EISA’s European Advanced Smartphone of Year 2013-2014. That sits in the same trophy cabinet as MWC’s Best New Device 2013.

Ferragu continues: “They have good brand recognition. From that perspective, they could be an acquisition target for a company with more scale but less product development expertise and weak brand positioning.”

However, HTC is still putting a brave face on things. Most recently, it’s hired the services of Robert Downey Jr, as it attempts to claw back market share from the cruelly dominant Samsung and Apple.

Spokeswoman Laura Kao pleads: “HTC is taking a number of assertive steps to improve the financial performance of our business. We also have plans under way to launch a range of innovative and competitive mid-tier products in the coming months. This will address our challenge of mid-tier products competitiveness.”

Ultimately, the Taiwanese are hopeful of a “full resurgence of the HTC brand”. Uhm…

Read more about: HTC One

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8 comments

AhmadCentral  Aug. 23, 2013 at 14:14

I think Lenovo and TCL are going to be the next big names coming out of China onto the international market. (To join HTC, Huawei and ZTE)

barrybarryk  Aug. 23, 2013 at 14:28

I'm surprised Lenovo aren't already a giant player in smartphones, especially around business/enterprise users.

AhmadCentral  Aug. 23, 2013 at 14:35

I'm surprised Lenovo aren't already a giant player in smartphones, especially around business/enterprise users.

They're growing every day in the mobile market. And they're doing very well at maintaining their top dog position in an ever changing PC market.

JanSt / MOD  Aug. 23, 2013 at 14:44

Says quite a bit about the success story that is Android.

barrybarryk  Aug. 23, 2013 at 14:49

They're growing every day in the mobile market. And they're doing very well at maintaining their top dog position in an ever changing PC market. Yeah in most of the businesses I work with it's Lenovo gear they use and they wouldn't consider anything else. It's why I'm really surprised they haven't been using that sort of weight to push their handsets to businesses, at least here in the UK I'm not seeing it.

AhmadCentral  Aug. 23, 2013 at 15:26

They're growing every day in the mobile market. And they're doing very well at maintaining their top dog position in an ever changing PC market. Yeah in most of the businesses I work with it's Lenovo gear they use and they wouldn't consider anything else. It's why I'm really surprised they haven't been using that sort of weight to push their handsets to businesses, at least here in the UK I'm not seeing it.

They're picking up traction in Russia and south east asia a lot. They haven't quite made a big push on smartphones in many other territories just yet.

I expect to see them push into Europe and the Middle east, then eventually the UK and USA.

Waterboy8535  Aug. 23, 2013 at 15:57

Of course Lenovo Gear is good, it's still designed by what used to be IBMs PC Division till Legend Holdings of China bought it and changed the name.
Look at one of their laptops, they still have "Thinkpad" written on them and the IBM Nipple tracking system that the IBMs had years ago.

Good kit, and our ectremely large company has them throughout. Government refuse to buy them even though they are far better than Dell or Fujitsu, solely because of their Chinese origins.
Governmet uses Fujitsu machines at the moment and they suck......... a lot.

barrybarryk  Aug. 23, 2013 at 16:27

And the funny part it is I was recently in a Fujitsu office that used Lenovo gear lol

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