There's no doubt that HTC is a mobile player with some serious ambition – as if being the leading exponent of both Android and Windows Phone 7 isn't success enough already.
Now the Taiwanese firm is getting busy on the app front too, with a new trademark application suggesting HTC may be looking at setting up its own online market for downloading games.
HTC has applied to trademark the term HTC Play, and the associated description suggests it could well be thinking about setting up an online games download portal for the multitude of HTC handsets now out there.
According to the USPTO – the US' trademark office – HTC is looking to protect against rival services on “computers, mobile phones, tablets and mobile devices”.
In more detail, HTC's application aims to cover both hardware and services used for (deep breath) “downloading, uploading, purchasing, programming, transmitting, receiving, editing, extracting, encoding, decoding, using, viewing, accessing, searching for, sharing, storing and organizing computer and video games and content related thereto”.
With HTC having already trademarked HTC Read, HTC Listen and HTC Watch, it looks like HTC Play is next in line as the company looks to cocoon its smartphone users in own-brand services.