We've already reported on the component delays that have seen the HTC One delayed from its original scheduled on-sale date last week to sometime around the end of the month or beyond.
Not what HTC needs obviously, but is it really the major blow some are making it out to be? It could be, given that CEO Peter Chou has apparently told executives he'll step down if the One doesn't succeed.
It may yet do that, of course, but with so much riding on its success, any kind of delay is a headache HTC really doesn't need. To make matters worse, it now seems the problem may have as much to do with HTC's own recent form as anything else.
The theory is that with HTC having had to reduce orders several times recently with demand for its products slipping, it's lost its preferred client status with many supply partners. With the HTC One looking to finally buck that trend and stir up some real consumer demand, HTC can't get the components made quickly enough.
So the problem is effectively that the One is too good, and HTC's other recent phones weren't good enough.
Officially HTC is still sticking to its script: “we will start fulfilling pre-orders by the end of March in certain markets, will roll out to new markets sometime in April.”
The WSJ reports morale is in disarray at HTC, with year-end bonuses having been cancelled last year for the first time in company history, paid overtime slashed and all against the backdrop of dwindling sales.
The HTC One could have proved the perfect tonic at the perfect time for HTC, but with every day it fails to appear, the chances of that are steadily fading.
One small crumb of comfort is that HTC has until April 26 before the Samsung Galaxy S4 goes on sale, which is slightly later than many would have feared ahead of its official unveiling event last week.
For HTC boss Peter Chou's sake we hope it's more than just a crumb: according to the Wall Street Journal he has promised senior executives he will step down as CEO should the One not prove a success.
Via Unwired View