We rather like the look of HTC's 5in J Butterfly. And because of that we're willing to put up with HTC's decision to rename it the Droid DNA on US shores, and the even worse Deluxe and/or DLX here in Europe.
Except now HTC has come out on Facebook and said (in German) that the Deluxe DLX isn't coming to Europe – leaving us with the obvious confusion: does HTC mean the phone isn't coming, or just the name?
If it's the latter, then HTC is just being a little bit playful in pulling a stunt which is vaguely naughty, and more annoying than clever, but ultimately forgiveable – providing the final name isn't something like the HTC Turnip.
If it's the former, however, we won't be impressed, mainly because we've been playing up the HTC Deluxe/J Butterfly as precisely the sort of phone HTC's lineup has been crying out for.
To briefly remind you, the rumoured specs include a 1.5GHz Snapdragon Krait processor (quad-core), 2GB of RAM and a 5in full HD Super LCD3 display.