We're already well acquainted with HTC's new entry-level Desire 200 – after all, it was officially announced more than a fortnight ago now.
However, ePrice has just published a bunch of high-quality snaps showing the Desire 200 up close and personal, and it's safe to say HTC's new baby will be asking its immediate rivals a few uncomfortable questions.
Loosely speaking, the Desire 200 takes the main design principles of the much-loved HTC One and applies them on a smaller and (presumably) less costly scale.
That goes with a decidedly entry-level smartphone spec comprising a 3.5in display running at 320 x 480, a single-core 1GHz Snapdragon S1 processor, a solo 5MP camera (in other words, no front-facing cam at all), 512MB of RAM, 4GB of storage plus HTC staples of Beats Audio and HTC Sense, plus the rather dated Android 4.0 Ice Cream Sandwich.
But looking at it purely from a visual point of view, you'd have to say the Desire 200 looks far more upmarket than it actually is. The black version looks pretty good too, based on the press pics that went with its official announcement.
Think of most of its rivals and you're talking plastic, generic clones, while here's a device that just about manages to look distinctive (as far as that's possible given that from the front nearly all phones these days are candybar-shaped devices made mostly of screen).
Now you may think it looks rubbish – that's fine too, and if so you've probably already headed for the comments below to shout at me, so won't be reading this anyway. But the interesting question, assuming you agree that it does look rather fetching, is this: is it possible HTC has made the Desire 200 too attractive.
Think about it: we're talking about a cheap phone. I'm not saying cheap phones are supposed to look cheap, more that they're supposed to look... well, money-conscious, let's say. If it comes across looking too swanky, it'll not only make its rivals look bad, but more importantly it'll rob high-end devices like the HTC One of some of their prestigious allure.
The point is premium devices look like premium devices mainly because cheaper ones, well, don't. That might be something to think about as a cheaper version of a certain other premium handset nears its arrival. Yes, that's the budget iPhone in case you missed it.