Remember when the HTC Desire was a single handset – and not just any handset either but arguably the best Android smartphone of its generation?
Sadly, those days are gone, and instead we're left with the likes of the Desire 310, an uninspiring entry-level device that's just been officially announced and will land in the UK next month.
That's mainly a criticism of HTC's naming strategy rather than the Desire 310 itself, but truth be told there isn't too much to get excited about here.
It looks nice enough for a basic handset, and the display is a decent size at 4.5in, even if the resolution is a lowly 854 x 480.
There's a quad-core processor on board, too - MediaTek's MT6582M running at 1.3GHz, - but don't expect too much by way of performance, especially with only 1GB of RAM to back it up.
Storage is a paltry 4GB (thankfully expandable via microSD), while 5MP/0.3MP cameras, 3G only networking and a 2000mAh battery continue the low-end theme.
What you do get is HTC's Blinkfeed and Video Highlights tools, but you'll have to live without the front-facing BoomSound stereo speakers seen on HTC phones higher up the smartphone spectrum.
Strangely there's no mention of which version of Android is on board, which means either it's only Jelly Bean and HTC doesn't want to draw attention to the fact, or it's hoping for KitKat but haven't confirmed it yet so wants to avoid promising something that might not happen.
The HTC Desire 310 will go on sale next month, initially in Taiwan. But it'll be available in the UK before the end of April via O2, Vodafone and Carphone Warehouse, so anyone interested won't have too long to wait.
As with all new entry-level smartphones, however, HTC will have a tough time making the Desire 310 a truly appealing alternative to the dominant Motorola Moto G, which gives you a significantly better specification for not much over £100. The Desire 310 has its work cut out.