HTC's global prospects may still be looking glum, but its smartphone range here in the UK just received a boost with the launch of the mid-range Desire 500.
Available later this month, the Desire 500 sports a decent collection of specs fronted by a 1.2GHz quad-core processor and Android 4.2 Jelly Bean.
The HTC Desire 500 was unveiled last month in the Far East, but hasn't taken long to arrive on local shores as HTC looks to boost its UK product range for the second half of the year.
Display-wise you're looking at a sizeable 4.3in of screen real estate, though the resolution is just 800 x 480, arguably the weakest link on the newcomer's spec sheet, though you could point to the presence of only 4GB of on-board storage as another disappointment, though there is microSD support.
On the positive side, though, an 8MP camera capable of f/2.0 photos and 720p video recording round the back combined with a 1.6MP snapper on the front isn't bad for its class, plus you get recent HTC software goodies like BlinkFeed and Video Highlights
Being a lower-level handset from the flagship one range, the Desire 500 is made of plastic rather than the more desirable metal, and lacks stereo speakers to earn the BoomSound label too.
But the more limited spec helps the 1,800mAh battery deliver a claimed 17.8 hours of 3G talktime, and up to 401 hours on standby.
HTC reckons the Desire 500 delivers “a superior mobile experience at an affordable price”, though it would say that and anyway, it isn't telling us what that price will be just yet.
As with most phones labelled as “mid-range”, that will be the key detail. Priced well, the Desire 500 could be a solid presence that'll bring in decent sales over the coming months, but its numerous limitations will quickly prove a sticking point if it's not pitched aggressively enough.
We'll know before long either way, and if you're interested you'll have a choice between Lacquer Black or Glacier Blue (read: black or blue) as your preferred colour of Desire should you decide to take the plunge.
HTC's press release also reveals that a dual-SIM variant and NFC capability will also be present and correct in select EMEA markets, which until we hear further clarification we'll take to mean "no" and "maybe" in terms of the UK specifically.