HTC is lining up the world's first 64-bit Android smartphone to launch at its pre-IFA 2014 press event next week, but in the meantime it has lifted the lid off another new arrival, the HTC Desire 510.
And while it's no high-roller its £149 SIM-free price tag earns it the title of HTC's cheapest ever LTE-capable smartphone.
What you get for that money is limited, however. The 4.7in display offers a resolution of just 480 x 854 – for our money 720p should be a minimum requirement for anything other than the very lowest-end handsets these days.
The processor is the stock-standard 1.2GHz quad-core Snapdragon we're seeing everywhere these days, though it's the latest Snapdragon 410 variant, which offers 4G support and is 64-bit capable too, for the record.
Together with that you get 1GB of RAM, 8GB of internal storage with a microSD card for adding more.
There's not much to write home about in the camera department – there's a 5MP cam around the back with no flash, and just a VGA snapper up front.
The 2100mAh promises 17 hours of talk time, which is pretty good, and HTC says the Desire 510 will be available in September, which is just a few days away now.