HTC: things looking even bleaker after July blowout

HTC: things looking even bleaker after July blowoutUnfortunately, we can't say we're surprised massively by this - or surprised at all, really - and we're sure you won't be either. HTC has seen its latest monthly sales tumble by a whopping 45%.

That's a year-over-year figure and is based on the fact that, sadly, its pretty good One series handsets are not selling as well as HTC devices once were.

In fact profits at the Taiwanese giant plummeted almost 60% in the second quarter of this year and there's more bad news ahead with HTC admitting it is preparing for a rough third quarter too, all of which Lewis covered a few days back.

In terms of the specifics right now, though, new info paints an even bleaker picture. This time last year, HTC had just made around $45.1 billion over the month of July. Last month, the figure dropped to a considerably less respectable $834 million.

HTC's main problem is another Asian firm it once led, but now trails behind: Samsung. We all know how popular the Galaxy line has become, with the Galaxy S II and now, the Galaxy S III rapidly becoming THE handset to have if you're an Android fan looking for the best out there.

That's not to say HTC is producing bad devices because it isn't. The One X is a great little piece of kit and even the One S - which replicates those features on a budget spec - is a nifty little machine we'd be proud to own. And had they been released a year ago, they'd have rocked the mobile world. But the fact is, they have been overshadowed by Samsung and HTC has now got so much ground to make up.

And it's concerned about the third quarter with good reason - that's set to bring another competitor to the masses in the form of the iPhone 5. Which will surely harm sales even more.

We really hope HTC is working on some new real cutting edge devices behind closed doors. For the sake of a competitive market as much as anything.

Via BGR

Read more about: Android

Add a comment
7 comments

Pondlife  Aug. 7, 2012 at 22:43

The One S that replicates those features on a budget spec? lol

Arguably biggest problem with One series is fixed storage, if they are getting desperate could see update versions as they did for the sensation.

Though talking of budget though, that end of the market is likely proving tricky too, wildfire S, desire C, hmmm, must try harder.

louiselouise  Aug. 7, 2012 at 23:26

This story made me gnash my teeth (out of jealousy): http://phandroid.com/2012/07/27/radio-shack-offering-atts-htc-one-x-july-29th-for-99/

However, HTC's range is too confusing. Desire S, C, D, One X, C, Wildfire S, and all those varieties, it's mind-boggling. Those names are far too anonymous. Less is more sometimes.

And the decision not to include upgradeable memory with the One X (the flagship currently) was a big mistake.

I've jumped to the Samsung S3. Still prefer HTC Sense, though (though that could just be new purchase grumbles, me not liking unfamiliarity).

Pondlife  Aug. 7, 2012 at 23:38

Why jealousy that is on a contract rather than sim free, they are paying through the nose for the phone still don't fret.

Probably similar to the sgs3 tariff on sprint that I looked at earlier today.


I wondered just how bad it that sgs3 deal is, it was through Amazon who use sprint so better than it could have been $70+tax for unlim text, msgs, 450 peak minutes and unlim offpeak.

louiselouise  Aug. 7, 2012 at 23:40

Oh, I thought it was a PAYG option (or whatever the term is over the pond). Seemed too crazy to be true.

Pondlife  Aug. 7, 2012 at 23:47

Only Microsoft with Nokia have resorted to that sort of reduction (so far) :)

louiselouise  Aug. 7, 2012 at 23:49

*Chuckles*. Dunce cap for me, and sucking my thumb for the next hour (or something).

I was a Nokia fangirl, then Sony Ericsson, then HTC, now Samsung.

The winds of change, and loyalties, are fickle ones indeed, in mobile land.

matt101101 / MOD  Aug. 8, 2012 at 00:31

*Chuckles*. Dunce cap for me, and sucking my thumb for the next hour (or something).

I was a Nokia fangirl, then Sony Ericsson, then HTC, now Samsung.

The winds of change, and loyalties, are fickle ones indeed, in mobile land.

I know the feeling, I've been through: Samsung, Apple, HTC and back to Samsung...all since 2010.

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: