Today's second completely unsurprising announcement at the Facebook Home event saw the HTC First unveiled – the closest thing to a full-blown Facebook Phone we're ever likely to see.
Unlike any other Android smartphone, HTC's new middleweight will launch with Facebook Home pre-loaded and while it stops just short of putting Facebook's logo on the front, it's notable that HTC's own logo isn't there either.
HTC boss Peter Chou followed up the main Facebook Home announcement with the night's second attraction, but in truth it felt a bit like going through the motions considering how accurate the leaks of the past few days have been.
All the hardware details are as we were expecting: the 4.3in 720p screen, 1.5GHz dual-core CPU, 5MP camera, 1GB of RAM, 16GB of memory.
Colour-wise, as you can see from the picture above you've got the choice of red, black, white and pale blue – a bit of an improvement on the usual predictable options.
Like Facebook Home itself, the HTC First will be available as soon as next Friday, April 12, but that's in the US – we don't know yet when it'll be hitting the wider world. It is 4G-compatible, however, so you can be sure EE will be sniffing up a piece of the action when it does land locally.
Price-wise, AT&T will be offering the HTC First for $99, so it'll likely cost the same in pounds through the UK's networks.