You have got to feel a little bit sorry for poor old HTC right now. Its flagship HTC One X has clearly had a lot of work put into it. You can tell its tried really hard to get it right.
And yet, more often than not, we are seeing stories of various complaints with everything from a creaky screen to poor battery to now a software glitch which means users don't get alerted to new messages.
In fact, not only do they not get a notification at the top of the screen, but they also don't get a badge on the messaging icon which means that unread items stay that way until the user happens to open the messaging app.
To be fair to HTC, it has admitted the bug exists and points out that only a small number of handsets are affected. Which seems odd as this must surely mean that said small number have a different software variant installed. And, the Taiwanese manufacturer has promised that it'll roll out an update as soon as possible.
We can't knock them too much as we must point out that HTC is one of the more adventurous Android lot - just look at how quickly it got on board with Ice Cream Sandwich as other manufacturers dithered about.
We just hope HTC manages to sort this issue quickly. The adverse press won't be doing it any favours - especially with its main Android competitor, Samsung, having now unveiled its flagship Galaxy S3. And those pretty unimpressive sales so far. Ouchy.