It’s been a tough old time of late for HTC, former darlings of the Android world, with reduced forecasts and tumbling sales and what have you.
But the Taiwanese manufacturer hopes to turn things around with a spot of reshuffling, most notably the appointment of Benjamin Ho as HTC’s new CMO (chief marketing officer).
Benji makes the leap from Taiwan's Far EasTone Telecommunications, where he served as vice president of business strategy and marketing. He also worked as CMO for Motorola.
HTC’s current CMO, John Wang, will abandon ship in December, though it’s not clear if he’s jumping or being pushed.
As for the new guy, an HTC statement explains: "Ho's first assignment will be to lead a project, dubbed internally as Marketing 2.0, refocusing HTC's efforts around holistic marketing and mass-market brand outreach.”
Earlier in the week, we heard the somewhat shocking news that Sony took third place in the Q3 smartphone wars. Sony? The Japanese manufacturer with the Xperias? Really?
That would put HTC in sixth place, behind Samsung, Apple, Sony, RIM and ZTE. HTC’s Q3 market share, according to IDC, dropped to around 4% from 10.3% in the same quarter last year. Oh dear.
And speaking of HTC's marketing, remember that frankly terrible ad (YouTube) for the HTC One X? Sigh.
via: Fierce Wireless