When Google announced a stock Android version of the Samsung Galaxy S4 last week, it left us wondering whether we'd see rival high-end Android handsets getting the same treatment.
Yet despite HTC claiming it has “no plans” for a vanilla Android HTC One, the hot rumour on the mobile grapevine right now suggests just the opposite.
A well-connected HTC insider going by the Twitter name “LlabTooFeR” swears blind that HTC is brewing a Sense UI-free version of the One after all, and that it'll touch down at the end of the summer.
The source, who has apparently been on the mark before about HTC-related rumours, doesn't say more than that, but if the claim is true, we can assume that like the stock Galaxy S4 it'll also be sold directly through the Google Play store.
And it'll certainly be interesting to see how it gets on in a head-to-head with its Samsung rival on a level playing field interface-wise, and whether ditching HTC's own skin can improve what is already in many people's view the best Android phone on the market right now.