It's been leaked to death, and referred to as seemingly every name under the sun, but the HTC One M8 – the all new, 2014 edition One – has finally been announced.
And happily, after months and months of rumours and speculation, there's no wait at all for the new HTC One to go on sale – you can buy one right now.
Before we go any further, though, let's clear up one thing: HTC itself is calling its new flagship the HTC One (M8), so that's its official name as far as we're concerned. We might mix it up for the sake of variety, but HTC One (M8) is what's on its birth certificate, as it were.
So how has HTC gone about following up what for many was the best smartphone of 2013? It's probably done the most sensible thing: it's delivered the expected generational spec bump while continuing to play to the strengths that made the original One so popular in the first place.
That means it looks very similar to the model it replaces, which is fine by us. The aluminium unibody is present and correct, and actually covers more of the handset than before (90%), with HTC having done away with the plastic strips down the side.
The HTC One (M8) is also marginally bigger and heavier overall, and by more than you'd expect from the display size jumping from 4.7in to 5in. We suspect HTC will get away with it given the M8's build quality and solid feel in the hand, but 160g is getting towards the upper limit of what most people are willing to weigh their trouser pocket down by.
The headline specs have been heavily leaked in recent weeks, so we'll not waste too much time on them here: we're talking full HD display resolution, 2.3GHz Snapdragon 801 processor, 2GB of RAM, 16GB or 32GB of storage with microSD card, dual rear cameras, uprated BoomSound stereo speakers, Android 4.4 KitKat with HTC Sense 6 skin, and a larger 2600mAh battery which should give you longer talk and standby time than last year's One.
So what about those dual cameras – or the Duo Camera as HTC prefers to call it? Well, on the surface it's a doubling up of the existing 4.1MP UltraPixel camera which debuted on last year's One (M7). But that's only half the story, as it were.
When you take a photo using the Duo Camera, the second camera unit doesn't simply take a shot like the primary snapper, instead it captures additional information, which allows you to play around and adjust the focal point of the image after the fact.
The HTC One (M8) comes in three colour options: Metal Grey, Amber Gold and Arctic Silver, and as we reported the other day, is available to buy right now at a selection of Carphone Warehouse stores in London, and across the country from tomorrow. In the meantime CPW is taking orders by phone too.
All the main contract players are carrying the HTC One (M8) as you'd expect, with plans typically starting around the £40 per month mark if you're looking not to pay extra up front.
For a SIM-free deal, Phones4U's £529.95 price tag undercuts Carphone Warehouse by £20, and the retailer is also selling the M8 in store from this afternoon, with wider availability from tomorrow.
Also worth a mention is Vodafone's offer of a free HTC BoomBass for the first 3,000 customers who sign up for a Red 3G plan.
If you opt for an HTC One (M8) through the EE online shop before 10 April, meanwhile, you'll pick up a free return flight to one of 12 European destinations.