Being top of the smartphone ladder, Samsung is fairly open about sales of its latest flagships, with the recent Galaxy S5 supposedly shifting 10 million units in less than a month – even faster than the Galaxy S4.
Things are less clear with the HTC One M8, though one particular analyst reckons sales are “fading”, with various big-name phones on the horizon threatening to do even more damage.
That’s the word over on CNET, citing Canaccord Genuity analyst Michael “Mike” Walkley.
Despite releasing what was largely regarded as one of the best handsets on the market with 2013's One, and following up this year with the One M8, HTC continues to struggle against big names like Apple and Samsung.
And further down the spec ladder, there’s increasing competition from Chinese manufacturers like Meizu and ZTE.
It’s all pretty grim, and worse still when you consider that the iPhone 6 and Samsung Galaxy Note 4 are tipped to arrive in September, and not forgetting the much-discussed Galaxy F.
The rumoured HTC One M8 Prime has supposedly been cancelled, too, and while the HTC One M8 Max might take its place, there’s little to suggest why it’d miraculously reverse HTC’s ailing fortunes.
Long forgotten is that solitary quarter when HTC was the top smartphone maker (in terms of volume shipped) in the US. Time to pack it in completely?