LG did its damnedest to steal some of the smartphone limelight as Samsung launched the Galaxy S4 (left) on Thursday, announcing an eye-tracking update for the Optimus G Pro and indulging in what Martin described as a “hackneyed piece of corporate trolling”.
Not to be outdone, Taiwanese manufacturer HTC was all vocal about the Galaxy S4 launch, via both twitter and real-life humans.
For starters, an HTC team headed down to Radio City Music Hall, handing out hot cocoa and snacks to peeps outside, and offering $100 (in voucher form) to anyone willing to trade their existing phone for an HTC One (right). Smacks of desperation? Not according to HTC.
“For us it’s a good opportunity to let people compare real-time,” explained HTC President Jason Mackenzie. “We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible.”
During Thursday's surreal Galaxy S4 launch event, HTC tweeted: “So...how off-Broadway is this production? #theNextBigFlop #HTCOne”, while HTC India added: “The next big thing is not made of plastic. It’s the premium all-metal – The new HTC One”.
Following the Galaxy S4 launch event, Mackenzie told CNET: "I went from laughing to actually feeling embarrassed at some of the acting. Watching the presentation, it looks like they invested a lot in marketing instead of innovation.”
There’s not much arguing that the HTC One has the Samsung Galaxy S4 pipped when it comes to design, but will that stop Sammo achieving its target of 100 million Galaxy S4 sales? Probably not, no.