HTC predicts Samsung Galaxy S4 as ‘Next Big Flop’

HTC predicts Samsung Galaxy S4 as ‘Next Big Flop’LG did its damnedest to steal some of the smartphone limelight as Samsung launched the Galaxy S4 (left) on Thursday, announcing an eye-tracking update for the Optimus G Pro and indulging in what Martin described as a “hackneyed piece of corporate trolling”.

Not to be outdone, Taiwanese manufacturer HTC was all vocal about the Galaxy S4 launch, via both twitter and real-life humans.

For starters, an HTC team headed down to Radio City Music Hall, handing out hot cocoa and snacks to peeps outside, and offering $100 (in voucher form) to anyone willing to trade their existing phone for an HTC One (right). Smacks of desperation? Not according to HTC.

“For us it’s a good opportunity to let people compare real-time,” explained HTC President Jason Mackenzie. “We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible.”

During Thursday's surreal Galaxy S4 launch event, HTC tweeted: “So...how off-Broadway is this production? #theNextBigFlop #HTCOne”, while HTC India added: “The next big thing is not made of plastic. It’s the premium all-metal – The new HTC One”.

Following the Galaxy S4 launch event, Mackenzie told CNET: "I went from laughing to actually feeling embarrassed at some of the acting. Watching the presentation, it looks like they invested a lot in marketing instead of innovation.”

There’s not much arguing that the HTC One has the Samsung Galaxy S4 pipped when it comes to design, but will that stop Sammo achieving its target of 100 million Galaxy S4 sales? Probably not, no.

Read more about: Samsung Galaxy S4Android

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26 comments

Pondlife  Mar. 17, 2013 at 13:07

“So...how off-Broadway is this production? #theNextBigFlop #HTCOne”

Not sure they were wise to write that, looks like predicting failure for their own device..

And yep that $100 thing did seem a bit desperate, wonder how many they gave away. Reminds me of those wp giveaways.

Samsung4Life  Mar. 17, 2013 at 13:18

Umm.. HTC, how many One X did you guys manage to sell after the S3 was launched?
Saying S4 is gonna be a flop is just consoling yourselves. We'll see the sales after S4 is on the shelves.. Having a phone with a metal body and no new features, well thats just sad.

JanSt / MOD  Mar. 17, 2013 at 13:22

“So...how off-Broadway is this production? #theNextBigFlop #HTCOne”

Not sure they were wise to write that, looks like predicting failure for their own device..

And yep that $100 thing did seem a bit desperate, wonder how many they gave away. Reminds me of those wp giveaways.


Well, lets not forget:

http://cdni.wired.co.uk/620x258/s_v/samsung-phones_620x258.jpg

Samsung gives Free Galaxy S devices to frustrated iPhone users...

When Samsung does it it is " an interesting and unconventional approach to marketing the device" http://www.wired.co.uk/news/archive/2010-07/23/samsung-galaxy-s-iphone

When HTC does it, it's pathetic? Gotcha.

JanSt / MOD  Mar. 17, 2013 at 13:28

Umm.. HTC, how many One X did you guys manage to sell after the S3 was launched?
Saying S4 is gonna be a flop is just consoling yourselves. We'll see the sales after S4 is on the shelves.. Having a phone with a metal body and no new features, well thats just sad.


Po ta to - po taah to... None of the new Galaxy features appeal to me. In fact, eye-tracking appals me. It's tech that will eventually be used against us - in advertising and government surveillance. And we foot the R&D bill? Nope. Not me. Other SGS4 features are simply software based, and will be ported to older Galaxies - by Samsung themselves and by XDA modders. It took days for Note features to appear on rooted SGS3s.

HTC ONE took a different approach. Focus on build quality etc... who can blame them?
I do question HTC's wisdom re the Uberpixel camera... It IS TOO HARD to explain to uninformed consumers how a 4MP cam can beat the 8MP + competition. CPW staff struggle as it is :p

Pondlife  Mar. 17, 2013 at 13:45

Build quality or just looks, time will tell. But not having micro sd or swappable battery will cost them some sales.

I've yet to see compelling evidence that that camera can beat them.

Pondlife  Mar. 17, 2013 at 13:49

Samsung gives Free Galaxy S devices to frustrated iPhone users...

When Samsung does it it is " an interesting and unconventional approach to marketing the device" http://www.wired.co.uk/news/archive/2010-07/23/samsung-galaxy-s-iphone

When HTC does it, it's pathetic? Gotcha.


I'd have said that was desperate at the time too tbh, although small costs to attract media attention whereas don't think this got all that much did it?

JanSt / MOD  Mar. 17, 2013 at 13:52

Yeah, wasn't talking about you ;) But all companies have done things like that. The Lumia 900 launch probably cost more than they ever recovered in actual sales.
Google gave away Samsung tabs at i/o and the attending US tech-bloggers didn't find it strange to go on their virtual knees to thank them on Twitter for hour after embarrassing hour...

Pondlife  Mar. 17, 2013 at 13:57

Yeah, wasn't talking about you ;) But all companies have done things like that. The Lumia 900 launch probably cost more than they ever recovered in actual sales.
Google gave away Samsung tabs at i/o and the attending US tech-bloggers didn't find it strange to go on their virtual knees to thank them on Twitter for hour after embarrassing hour...


Well we know the Lumia 900 launch was desperate ;)

Surely safe to say you aren't expecting the s4 to flop?

Though I am expecting the One to do a bit better than the One x just on looks

JanSt / MOD  Mar. 17, 2013 at 14:09

Yeah, wasn't talking about you ;) But all companies have done things like that. The Lumia 900 launch probably cost more than they ever recovered in actual sales.
Google gave away Samsung tabs at i/o and the attending US tech-bloggers didn't find it strange to go on their virtual knees to thank them on Twitter for hour after embarrassing hour...


Well we know the Lumia 900 launch was desperate ;)

Surely safe to say you aren't expecting the s4 to flop?

Though I am expecting the One to do a bit better than the One x just on looks


The S4 a flop? Hahahaha.... Nope. It's gonna sell like an S3 selling with a year's free crack.
Unless they really mucked up the software and the 1st batch gouges users' eyes out...
Apple will probably not launch anything truly 'new' this side of August, and even then...
But the SGS4 - like the 2 and 3 - are obviously of more concern to other Android handset makers.

The One's battery and storage limitations are a problem. How much of a problem? Hard to say. Hardcore fans/users are vocal but not necessarily reprentative, are they? Hundreds of millions of iDevice users put up with it, 5 Lumia users, too...
I too like to b*tch about fixed battery and storage, but eventually I bigotted up and happily used an N9 for over a year.

Pondlife  Mar. 17, 2013 at 14:18

I too like to b*tch about fixed battery and storage, but eventually I bigotted up and happily used an N9 for over a year.

Ah but there wasn't a credible alternative that had those using same os to hand, and rather less apps/games to worry about shoehorning onto the device

JanSt / MOD  Mar. 17, 2013 at 14:25

I too like to b*tch about fixed battery and storage, but eventually I bigotted up and happily used an N9 for over a year.

Ah but there wasn't a credible alternative that had those using same os to hand, and rather less apps/games to worry about shoehorning onto the device


True, you could probably fit ALL "MeeGo" apps on the 16GB with space left for songs and photos.

louiselouise  Mar. 17, 2013 at 16:01

“So...how off-Broadway is this production? #theNextBigFlop #HTCOne”

Not sure they were wise to write that, looks like predicting failure for their own device..

And yep that $100 thing did seem a bit desperate, wonder how many they gave away. Reminds me of those wp giveaways.


Well, lets not forget:

http://cdni.wired.co.uk/620x258/s_v/samsung-phones_620x258.jpg

Samsung gives Free Galaxy S devices to frustrated iPhone users...

When Samsung does it it is " an interesting and unconventional approach to marketing the device" http://www.wired.co.uk/news/archive/2010-07/23/samsung-galaxy-s-iphone

When HTC does it, it's pathetic? Gotcha.
May I respectfully point out that the footnote to that "free Galaxy S for frustrated iphone users" story is: "Full disclosure: Tiffany Nieuwland is an employee of Condé Nast who works in digital marketing."

So it was just media PR fluff/a fake story. Kinda depressing but not surprising.

However, if any regular Joe Schmoes got one, I'd be interested to hear. Just to redress the balance, like. Still stinks, though.

universe1992  Mar. 17, 2013 at 16:08

Lol its getting silly now all this all the phone manufacturers should grow up

JanSt / MOD  Mar. 17, 2013 at 18:00

louiselouise,
well spotted. ;)

Pondlife  Mar. 17, 2013 at 18:19

Did notice that but didn't assume it was fake, just targeted at someone who'd get the word out there.

louiselouise  Mar. 17, 2013 at 19:23

As Tiffany related her story, quoted from the wired.com site: "One of those offered a handset was Tiffany Nieuwland, who told Wired: "My iPhone and I have been inseparable for almost a month now, tomorrow being one month since the iPhone OS 4 launched. But the honeymoon period ended this week as repeated dropped calls, and a sudden unexplainable inability to make or receive calls or send texts left me disgruntled.

"So I did what anyone else would do: I vented my frustration on Twitter. Imagine my surprise, then, when this morning I am tweeted by Samsung offering me a free Galaxy S, their latest phone. Too good to be true? I decided to investigate.

"I called a friend at Samsung, and though she was initially sceptical, it has now been confirmed: the campaign is legit. Samsung is so confident about the superiority of the Galaxy S that they’re sending free ones to existing iPhone customers so they can decide for themselves."
She's making it sound as though she's just a (wo)man on the street. Still tempted to think it's just a publicity stunt..

Wired.com could have pointed out her profession within the story, instead of a footnote. I'm more than happy to be proven wrong, though (and I have a Samsung phone myself).

Pondlife  Mar. 17, 2013 at 19:32

Well even if they did send them out it is still a publicity stunt...

I don't think wired.com knew when they wrote the article but that it was added later, curious that they didn't pull the article if they thought it was suspect.

(I've never bought a Samsung phone)

SpeedyG  Mar. 17, 2013 at 22:30

Can we quote this article when Samsung outsells the One by 10 phones to one?

;)

Pondlife  Mar. 17, 2013 at 22:35

Not sure it'll be that much of a killing, assuming htc survive the year anyway.

89quidyoucantgowrong  Mar. 18, 2013 at 08:32

Umm.. HTC, how many One X did you guys manage to sell after the S3 was launched?
Saying S4 is gonna be a flop is just consoling yourselves. We'll see the sales after S4 is on the shelves.. Having a phone with a metal body and no new features, well thats just sad.


Po ta to - po taah to... None of the new Galaxy features appeal to me. In fact, eye-tracking appals me. It's tech that will eventually be used against us - in advertising and government surveillance. And we foot the R&D bill? Nope. Not me. Other SGS4 features are simply software based, and will be ported to older Galaxies - by Samsung themselves and by XDA modders. It took days for Note features to appear on rooted SGS3s.

HTC ONE took a different approach. Focus on build quality etc... who can blame them?
I do question HTC's wisdom re the Uberpixel camera... It IS TOO HARD to explain to uninformed consumers how a 4MP cam can beat the 8MP + competition. CPW staff struggle as it is :p


Erm, isn't HTC the world famous No1 potato-cam maker? I guarantee you that this 'new' HTC One cam is just poor marketing of nothing new and will lose hands-down in all (unbiased) side by side camera tests. Saying a camera is really good doesn't make it good. You have to back it up with actual results. HTC are looking like the Chemical Ali of marketing these days.

I'm not a Samsung fan (never owned one), but the S4 is bound to outsell the HTC One by payday loan interest rate percentages.

matt101101 / MOD  Mar. 18, 2013 at 08:58

the S4 is bound to outsell the HTC One by payday loan interest rate percentages.
I like that, what a great way to put it. I may well have to steal this phrase in future :p!

Stelph  Mar. 18, 2013 at 09:35

“So...how off-Broadway is this production? #theNextBigFlop #HTCOne”

Not sure they were wise to write that, looks like predicting failure for their own device..

And yep that $100 thing did seem a bit desperate, wonder how many they gave away. Reminds me of those wp giveaways.


Well, lets not forget:

http://cdni.wired.co.uk/620x258/s_v/samsung-phones_620x258.jpg

Samsung gives Free Galaxy S devices to frustrated iPhone users...


When Samsung does it it is " an interesting and unconventional approach to marketing the device" http://www.wired.co.uk/news/archive/2010-07/23/samsung-galaxy-s-iphone

When HTC does it, it's pathetic? Gotcha.


TBF I would say the difference here is the situation of the customer, in the case you gave there the iPhone owner was venting frustration over their current phone (iPhone) being rubbish, samsung then responded by sending one of their phones as a solution. Quite funny

IN this case HTC are just insulting the competition (the next big flop, really?) and then going up to people who havent even asked for help and are offering them $100 to switch to their phone! It smacks of desperation rather than banter

JanSt / MOD  Mar. 18, 2013 at 11:17

99quidyoucantgowrong,...
I agree, actually. read the other posts in this thread.
I merely stated my personal position on the SGS4 and its features. I have zero doubt the ONE will be the 'flop' (comparatively speaking)...

Stelph, I agree with your point also. There is a difference. But I find both campaigns desperate. HTC's is only gradually worse. Especially if you consider the figures that have shown since the SGS2 that the Galaxies' success is a problem less for Apple and more for other Android OEMs. The SGS4, I agree, may change that - especially if Apple stick to the incremental 'upgrade' nonsense. If ever, it is now that they need to up the ante.

And while we're at it: Apple's recent campaign ads are ludicrous. Very desperate, really - proving that there "is the iPhone" and then there are "those other", inferior phones?! And the proof comes in the shape of some Apple IP like Siri and Retina display? Wow...

Pondlife  Mar. 18, 2013 at 12:01

the S4 is bound to outsell the HTC One by payday loan interest rate percentages.
I like that, what a great way to put it. I may well have to steal this phrase in future :p!


Well it's cute but inaccurate in the extreme.

While thinking about these companies I'm astonished that they are allowed to charge such interest rates and that enough idiots use them to let them advertise so constantly.

matt101101 / MOD  Mar. 18, 2013 at 12:28

the S4 is bound to outsell the HTC One by payday loan interest rate percentages.
I like that, what a great way to put it. I may well have to steal this phrase in future :p!


Well it's cute but inaccurate in the extreme.

While thinking about these companies I'm astonished that they are allowed to charge such interest rates and that enough idiots use them to let them advertise so constantly.

They should be allowed to advertise whatever interest rate they like, if people are stupid enough to use them, that's their problem, not mine and not the state's. We don't need our already extreme nanny state stepping in to protect the drooling morons...again.

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