We'll get into that in a mo – and the UK on sale date too, but first, let us give HTC our personal congratulations for finally realising it can stick something other than that painfully tired HTC Sense wallpaper on its official pics.
So, let's get back to the Rhyme. We've already covered a fair few of the details, but let's run over the main points again: it has a 3.7-inch screen running at 480 x 800, a 1GHz processor plus 768MB of RAM, 4GB of storage, a 5-megapixel camera and – of course – Android Gingerbread.
But the Rhyme has another side, too – the side that's responsible for the other official pics that come in a nice fetching two-tone purple (the only colour that'll actually be available when the phone goes on sale in the UK), offers an “exquisite unibody design” and comes with a charm that notifies you of incoming calls or messages.
That's presumably to go on your belt or handbag, but HTC won't say as much, because it's insisting this phone isn't for ladies. There's not one word of it on the official homepage for the phone, despite some language chosen fairly clearly to be the kind of thing that might resonate with feminine types.
In the end it's managed the quite impressive feat of being both patronising and vague at the same time.
Nonetheless, you'll be able to get your hands on an HTC Bliss... er, sorry, Rhyme on October 17 via O2, we're hearing from Unwired View.