Maybe it's big news, maybe it isn't. Maybe it's just another chance to write the word 'Runnymede'.
Whatever the reason, we're hearing that the HTC Runnymede isn't going to be called the HTC Bass after all, but rather the HTC Sensation XL. That's what PocketNow is suggesting anyway.
The HTC Bass theory does seem to fit, we have to say – more so than Runnymede, anyway. After all, HTC has flashed the cash in buying Beats Audio, lending itself to all sorts of music-related branding (or fishing-related, if you prefer).
But PocketNow insists a reliable source has let slip that the handset will be named the Sensation XL, despite being notably different to the similarly named Sensation XE, itself not long off the catwalk.
All will become clear, or otherwise, at the HTC launch event on October 7.