HTC Sense has been one of the big success stories of the Android revolution but the Taiwanese manufacturer has come out with a startling self assessment: it's too complicated.
That's the verdict of Kouji Kodera, HTC's chief product officer, who has been speaking at Mobile World Congress 2012 in Barcelona.
He reckons there's just too much going on there: "from the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered.
"There were too many things in there. Even on the home screen we had four or five icons before consumers got a chance to add things themselves. For the HTC One range we have taken it down to Sense 2 again."
We're big fans of Sense. Although serious Android geeks and modders often prefer Vanilla, HTC has made an already very powerful OS even more intuitive. But there's nothing like keeping up with the times and the company is now about to launch the next stage - Sense 4 - as it gets to grips with Android Ice Cream Sandwich:
"What we've done right now is a good mixture of keeping Sense and Google's Ice Cream Sandwich element in a good balance. We haven't tried to change everything here. We have kept a lot of the ICS element but still added the Sense flavour on top of it."
Can't wait to see it.