HTC One series not hitting the mark?

HTC One series not hitting the mark?HTC has really got its game face back on in 2012 after a less-than-stellar 2011, but it's looking increasingly like the public just aren't responding to the new HTC One range as positively as hoped.

The company's latest numbers are in, and the figures for April just don't hint at the kind of turnaround we were expecting once the One handsets went on sale – leaving a serious cloud over the Taiwanese firm's prospects for the rest of the year.

HTC's consolidated revenue for April came in at around $1bn, which sounds pretty good, and is in fact an improvement for the second straight month, but sales are still down 20% on the same period last year, when HTC was in the middle of a run of six consecutive months of record revenues.

It's certainly not disastrous news for HTC, but to be honest we thought the launch of the impressive new One range would have had a bigger impact than it has – even at this early stage of the game. There's still time, yes, but it's not like anyone else will be standing still as the year progresses.

The smartphone landscape is constantly evolving, but it's been particularly interesting to see how the picture has changed among the top Android players over the past couple of years.

HTC was the leading Android OEM all through its initial dramatic growth phase, but once Android reached top spot in the mobile OS ahead of iOS, BlackBerry OS and Symbian, its growth inevitably slowed down.

That much was inevitable, but what followed was a gradual shift in the Android balance of power away from HTC and towards Samsung, as the latter's Galaxy S II took a firm grip on the leading seat at the Android table a year ago, and hasn't let go since.

Coupled with the arrival of another immensely popular iPhone in the second half of last year – the iPhone 4S – and it's left a smartphone industry where Apple and Samsung are pretty much the only companies making any serious money.

Samsung has just outed the formidable looking Galaxy S III, and expectations are that Apple will come out swinging with the iPhone 5 over the next few months, so neither of the top two smartphone players look likely to be giving away any of their market share cheaply.

Which means Windows Phone Apollo-powered Nokias, RIM's BlackBerry 10 offerings, and the best of the rest Android phones from HTC, Sony, Motorola, LG, Huawei fighting over what seems like a very tiny piece of pie to us. Good luck with that, HTC...

Via BGR

Read more about: AndroidHTC One SHTC One VHTC One X

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20 comments

JanSt / MOD  May. 9, 2012 at 10:57

I think launching the One S and One X simultaneously was a bit nuts - people are probably stuck in decision loop, or, as brainiatricians say: analysis paralysis; launching the One X with a dual-core chip in the US maybe added further to the malaise - all that close to the SGS3 launch...
Then reports of poor battery performance esp'ly with the One X (I can confirm: it's bad. As in: my N9 ON PR 1.1 was the only phone worse in that regard)... Then reports of a less than 'tough' ceramics layer. Again: both the S and the X I used showed marks of abuse where there was none. Not that big flakes of casing just fell off, but in some
places miniscule spots appeared for no particular reason.

Also: hey, the recession....

Noghar  May. 9, 2012 at 11:23

Speaking as a typical shallow punter who wouldn't have minded upgrading my SGS2 and is frankly not that wowed by the SGS3, I quite fancied the One X, but from what I have read the battery life is no better than my SGS2. But I can replace the battery in my SGS2, and I do, once a day. The non-replaceable battery is for me a massive flaw in the One X - they didn't have to ape that 'feature' of the iPhone. So, sorry, but - Pass.

JanSt / MOD  May. 9, 2012 at 11:26

Speaking as a typical shallow punter who wouldn't have minded upgrading my SGS2 and is frankly not that wowed by the SGS3, I quite fancied the One X, but from what I have read the battery life is no better than my SGS2. But I can replace the battery in my SGS2, and I do, once a day. The non-replaceable battery is for me a massive flaw in the One X - they didn't have to ape that 'feature' of the iPhone. So, sorry, but - Pass.

Good point.

Pondlife  May. 9, 2012 at 12:08

I think a lot were waiting for the sgs3 launch, that it's not been as hoped could lead to an upsurge in One X sales.
Maybe the One S same time launch was a mistake, maybe the size was a bigger mistake.

JanSt / MOD  May. 9, 2012 at 12:21

I think a lot were waiting for the sgs3 launch, that it's not been as hoped could lead to an upsurge in One X sales.
Maybe the One S same time launch was a mistake, maybe the size was a bigger mistake.

Yes, I wonder about the size, too... The One S feels much better imho.. I think over 4.3'' things get iffy for many people. Sure, some like the Note for everyday use, but my gut and personal preference says 4.3in is some sort of limit... go above, and you reach a smaller slice of the consumer pie.

Pondlife  May. 9, 2012 at 12:40

I'd agree the S seems better but hard pushed to spend that much with the X being better than it in several serious ways. So they detract from each others sales.

Betas  May. 9, 2012 at 12:41

[quote]
Then reports of poor battery performance esp'ly with the One X (I can confirm: it's bad. As in: my N9 ON PR 1.1 was the only phone worse in that regard)... Then reports of a less than 'tough' ceramics layer. /quote]

Hmm, something must have been up? I could run mine for 2 days with an active data connection and a fair few calls and texts with web-browsing no problem. Even better on P2 1.2 now!

satchef1  May. 9, 2012 at 13:09

I think HTC suffered from Android's growth to be honest. I know a lot of people that won't touch them now because they had problems with their current/previous phone, an earlier HTC Android handset. A lot of the problems were down to Android, not HTC, but it still damaged the brand. Samsung came out better simply because they didn't have much presence in the market when Android was young, their reputation is benefiting from the platform's maturity.

Pondlife  May. 9, 2012 at 13:19

Yeah but like you say it's grown so lots of the people buying wouldn't have had that negative old htc experience if there was one.

JanSt / MOD  May. 9, 2012 at 18:33

[quote]
Then reports of poor battery performance esp'ly with the One X (I can confirm: it's bad. As in: my N9 ON PR 1.1 was the only phone worse in that regard)... Then reports of a less than 'tough' ceramics layer. /quote]

Hmm, something must have been up? I could run mine for 2 days with an active data connection and a fair few calls and texts with web-browsing no problem. Even better on P2 1.2 now!

Yes, on PR1.2 my N9 lasted about 3-4 hours. And drained completely overnight... Definite bug.
Since 1.2 it's actually okay. But the password bug is still there, and it won't switch automatically from wifi to 3G and the other way around...

blizzard7  May. 10, 2012 at 00:15

HTC could do with an extra set of SKUs.
One S 32 GB and One X 64 GB (with a 2000 mAh battery) anyone?

Pondlife  May. 10, 2012 at 00:21

One SE with 720p rgb screen same processor and ram as the X in september?

blizzard7  May. 10, 2012 at 17:13

One SE with 720p rgb screen same processor and ram as the X in september?

As nice as that would be, I would hope not :p

HTC need to regain customer trust, and releasing new lines just makes us think it's the same old HTC gags they've been playing for the last two years. By releasing different SKUs of the same lines, I think they can nullify some of the trump cards that the Galaxy S III has, while still keeping their dignity ;)

But maybe next year, I could see a One SE, or err... HTC Two S, or whatever they're going to call it.

matt101101 / MOD  May. 10, 2012 at 18:43

HTC Two S, or whatever they're going to call it.
HTC change their model names every year, they never make a mk2 flagship with the same naming theme.

2010: Desire
2011: Sensation
2012: One Series
2013: ???

blizzard7  May. 10, 2012 at 21:26

HTC Two S, or whatever they're going to call it.
HTC change their model names every year, they never make a mk2 flagship with the same naming theme.

2010: Desire
2011: Sensation
2012: One Series
2013: ???


HTC said they are changing their ways, so I'm sure they'll want continuity and brand consistency.

You couldn't predict that Apple would go iPad -> iPad 2 -> iPad.

JanSt / MOD  May. 10, 2012 at 21:31

hahaha

matt101101 / MOD  May. 10, 2012 at 21:38

So we're predicting the 2013 HTC Two Series :p?

smartroad  May. 10, 2012 at 23:15

I would have gone for the HTC One X but two things stopped me - no SD card and a non-removable battery.

JanSt / MOD  May. 11, 2012 at 09:37

I would have gone for the HTC One X but two things stopped me - no SD card and a non-removable battery.

Good for you.
2 weeks with it, I can only say: avoid.
Camera is fun to use. Very good for a phone.
But too many issues that may or may not get fixed with future firmware updates. But I wouldn't be willing to wait and see...

Pondlife  May. 11, 2012 at 11:15

Many issues that may or may not get fixed, sounds right up your alley for a phone really.

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