HTC to slash prices and ditch Beats?

HTC to slash prices and ditch Beats?The glory days of the original HTC Desire are now but a distant memory, as the Taiwanese manufacturer continues to go from worse to worser.

There’s a prevailing sense that HTC has to do something; things can’t continue as they are, surely. Now we’re hearing that the Taiwanese have a plan, and it involves making your wallet smile.

According to Chinese site My Drivers, HTC’s plan is twofold. Firstly, they’ll slash the price of both existing and future smartphones – be they Android or Windows Phone-based. No arguments here.

Part 2 of the plan will see HTC ditching the Beats audio stuff entirely. Time was, new HTC smartphones came with some lovely (ahem) free Beats headphones.

However, the CFO who spearheaded the $300 million deal was sidelined, and HTC ultimately backtracked on the bundled headphones offer.

HTC had a fairly decent start to the year, unveiling the One Series (One X, One S and One Y) at Mobile World Congress, however Samsung continues to dominate the Android scene.

Can some cheeky price cuts make all the difference? Er, time will tell…

Read more about: AndroidWindows Phone

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9 comments

matt101101 / MOD  Aug. 23, 2012 at 13:09

Seems the only sensible move they have left. Beats is crap, thank god HTC might have finally realised that and it's well known that smartphones are huge profit makers per unit, so there may be a more profitable balance selling more units at less of a profit on each one.

Pondlife  Aug. 23, 2012 at 14:27

Unfortunately I read that they'd quashed the dropping beats rumour even before I read this here :(
http://www.androidcentral.com/htc-says-its-not-shedding-beats-audio

matt101101 / MOD  Aug. 23, 2012 at 14:42

Unfortunately I read that they'd quashed the dropping beats rumour even before I read this here :(
http://www.androidcentral.com/htc-says-its-not-shedding-beats-audio

Oh **** EDIT: Male chicken.

When will they learn?

Pondlife  Aug. 23, 2012 at 14:48

I'm blaming Lewis for getting your hopes up ;)

matt101101 / MOD  Aug. 23, 2012 at 15:09

I'm blaming Lewis for getting your hopes up ;)
Rule No.1 on Mobot, it's always Lewis' fault :p.

Treab  Aug. 23, 2012 at 19:18

I'm blaming Lewis for getting your hopes up ;)
Rule No.1 on Mobot, it's always Lewis' fault :p.


rule No. 2 matt is a total douche ;)

matt101101 / MOD  Aug. 23, 2012 at 19:54

I'm blaming Lewis for getting your hopes up ;)
Rule No.1 on Mobot, it's always Lewis' fault :p.


rule No. 2 matt is a total douche ;)

Rule No.3 trolls stay under their bridge until it's dark ;).

Treab  Aug. 23, 2012 at 20:14

I'm blaming Lewis for getting your hopes up ;)
Rule No.1 on Mobot, it's always Lewis' fault :p.


rule No. 2 matt is a total douche ;)

Rule No.3 trolls stay under their bridge until it's dark ;).


Rule 4. the mods think they have power... they don't.

AhmadCentral  Aug. 24, 2012 at 00:30

Ditch beats? But then why would we buy HTC handsets, the only reason we bought them was to get the free beats headphones so we could be like all those cool and hip kids who wear them all the time....

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