There's no good time for bad news, but HTC might find this weekend as good a time as any to be pushing out what must surely be one of the most stinkingly bad set of quarterly results we've seen for a while.
HTC's Q3 results saw the company take in $2.4bn – down 48% on last year and 23% from Q2 – while profits came in at $167m – that's a huge 76% drop year on year.
For its part, HTC says the figures are much in keeping with expectations, which might be part of the reason the results haven't attracted more press attention – that and the ridiculous number of other things going on.
And considering HTC actually turned a profit, is it fair to lump it in the mobile dog box with the likes of RIM and Nokia? Absolutely.
Consider: HTC's dramatic reduction in fortunes saw the company sell just 7 million smartphones in Q3, fully 42% down. That with a fully reloaded model lineup – one that for the most part is pretty good, actually.
The point is that if HTC is seeing such a dramatic loss of sales with a lineup like this, where else does it have to go?