HTC smartphone sales plummet in Q3 despite new releases

HTC smartphone sales plummet in Q3 despite new releasesThere's no good time for bad news, but HTC might find this weekend as good a time as any to be pushing out what must surely be one of the most stinkingly bad set of quarterly results we've seen for a while.

HTC's Q3 results saw the company take in $2.4bn – down 48% on last year and 23% from Q2 – while profits came in at $167m – that's a huge 76% drop year on year.

For its part, HTC says the figures are much in keeping with expectations, which might be part of the reason the results haven't attracted more press attention – that and the ridiculous number of other things going on.

And considering HTC actually turned a profit, is it fair to lump it in the mobile dog box with the likes of RIM and Nokia? Absolutely.

Consider: HTC's dramatic reduction in fortunes saw the company sell just 7 million smartphones in Q3, fully 42% down. That with a fully reloaded model lineup – one that for the most part is pretty good, actually.

The point is that if HTC is seeing such a dramatic loss of sales with a lineup like this, where else does it have to go?

Via Slashgear

Read more about: Android

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6 comments

Jim988  Oct. 27, 2012 at 13:12

What does anyone expect? They said some crap about having less devices - then proceeded to release about a bazillion phones such as One VX or whatever, they still release a ridiculous amount of fail phones which ALL have a shockingly bad battery life.

morpheus  Oct. 27, 2012 at 16:55

And no micro-SD slots, and no removable battery, and poor software, and chavvy Beats headphones.... eeekkk

corona10  Oct. 27, 2012 at 17:38

Plus at least in the US they made their flagship device exclusive to one carrier. And then did it again 6 months later. And wonder why GS3 and Iphone kill them in sales. Hope that chunk of change you got from AT&t was worth it, cuz noone is buying your devices now. Why? Because 6 months later you STILL only have it available on ONE CARRIER. That is the definition of STUPID. You did it twice in within a 6 month period. Still think exclusives are the best way to go? If you do you're going to end up like RIM. Start doing your own advertizing. Get away the non removable battery for thinness sake belief. Bring back the s/d cards. AND END THE EXCLUSIVES. Release your flagship device on ALL carriers.

AhmadCentral  Oct. 27, 2012 at 23:14

I'm with you guys, HTC's naming is getting ridiculous. They have removed a lot of things from phones people want. They have made some bad decisions to do with sales/networks. And they have a bad rep because of the number of One X's that were faulty on arrival due to Quality Control. I remember a survey done in denmark or norway where 50% (somewhere around there) off al the One X's a network had were DOA.

Jim988  Oct. 27, 2012 at 23:29

I'm with you guys, HTC's naming is getting ridiculous. They have removed a lot of things from phones people want. They have made some bad decisions to do with sales/networks. And they have a bad rep because of the number of One X's that were faulty on arrival due to Quality Control. I remember a survey done in denmark or norway where 50% (somewhere around there) off al the One X's a network had were DOA.

I had a One X a truly terrible phone that had potential. My particular unit's WiFi barely functioned and had a battery that lasted for 2 hours screen on time. All in all, i was without a phone for over 2 weeks because HTC couldn't diagnose their own problem.

Reasons ill NEVER buy a HTC phone again
-Terrible battery (really shocking, my Note 2 gets over 3x more screen on time)
-Hackibility/Loss of warranty (Bootloader is not fully unlocked, have to mess about with boot.img's and struggle to get back to stock because HTC don't like the ROM community. They also FORCE you to void your warranty if you want to even flash a ROM, or root your phone.
-Quality Control I expect a phone i buy to ACTUALLY HAVE WORKING WIFI..FOR ONE.
-Sense is AWFUL, really a terrible skin that brings android completely down, bloated slow..really shocking
-No MicroSD/Removable Battery Really annoying they didn't put a MicroSD in, means i was stuck with 32gb which was passable, but would have preferred more. Battery would have been OK if i could swap it out, but no HTC decide to lock it down for pointless thinness.

Went off on a bit of rant here so my apologies, they just really annoyed me because they have the potential to be great but are digging themselves in a whole that in my opinion will see them suffer the same fate RIM seem to be facing in reality.

AhmadCentral  Oct. 27, 2012 at 23:47

Don't worry, i agree man. They really did mess up. I know a guy who had about 6 exchanges until he finally got one that overheated and broke 2 days later.

What HTC need is one (see what i did there) naming system that is easy to understand and not over complicated names. Also bring back removable memory and battery as that is something i'm not a fan of HTC or other manufacturers moving away from. My HTC sensation had an anker battery and 32GB micro SD Card inside, i got more storage and more battery life than i did on my One X. and that was supposed to be a better phone.

HTC need to listen to users and work on quality control a lot. During the One series release there was a lot of publicity in taiwan (and other countries) about the many problems. In fact i know a HTC rep who had been told by his managers various excuses for the problems and how changing settings could fix the problems. Whilst others nodded with him i was laughing at him for being naive to believe what his managers were telling him. It was clearly quality control issues, not settings. ( i wasn't actually laughing)

HTC have asked their home country of Taiwan to support them but many are actually annoyed with HTC after the publicity of their phones with so many problems that many of them are saying they won't buy HTC unless they improve drastically.

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