HTC struggling to keep pace with Nexus 9 demand

HTC struggling to keep pace with Nexus 9 demand

HTC North Asia president Jack Tong has revealed demand for the HTC-made Google Nexus 9 tablet is so high the company's struggling to keep pace.

Tong was speaking at a product launch event in Taipei, where he said HTC was in the process of expanding its production capacity in light of the higher-than-anticipated demand.

The Nexus 9 was announced by Google on October 15, and boasts a 8.9in QHD display, 64-bit Tegra K1 processor, 6700mAh battery and of course Android 5.0 Lollipop.

Tablet bargain-hunters are no doubt put off by the £319 entry point – that's not a criticism of its value for money, simply noting its higher price than so many other tablets we're seeing these days.

Yet judging by Tong's comments, that doesn't seem to have dampened the Nexus 9's appeal.

Some might point to the odd move of offering the Nexus 9 for half-price in the US the days after it launched as a potential reason for high demand, but apparently only a couple of hundred models were actually available at that price.

HTC is no stranger to production issues if you think back to the original HTC One's troubled introduction early last year, though there's no reason to believe there's any connection.

Regardless of the production headaches, HTC says the Nexus 9's reception has HTC considering releasing a fully HTC-branded tablet of its own early next year.

Its last go at the tablet market was the HTC Flyer in February 2011, an Android 7-incher we loved when we first spied it at MWC 2011

, before we knew it would cost  only overpriced 7-incher that would have given anyone cold feet for the more than three-year period HTC has steered clear of all things tablet.

Via Phone Arena

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JanSt / MOD  Nov. 10, 2014 at 19:27

Wonder what that means in REAL actual sales figures...
No, I'm not really wondering... I just thought, wth

CTPAHHIK  Nov. 11, 2014 at 10:59

Good point, Jan
If there are only 1mil available for sale worldwide, it isn't difficult to claim demand increasing supply.


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